Westmount Wine: A New Brand From a Storied Winemaker

When the folks behind Westmount Wine came to us, they came prepared. Westmount presented us with a 20 page research report which outlined the brand’s target audience (the elusive non-brand loyal outdoor Millenial), its aesthetic (minimalistic, and black and white), and its story (experienced winemaker with a sense of adventure and outdoor zest starts his own label with…
Read Article

Zupan's Wine Shelf

How to Capitalize Wines

If you work with bar or restaurant clients like we do, you may know this already: capitalization of wines is super confusing, especially if you’re trying to be consistent across menus. Is it Pinot Noir? Or pinot noir? Or maybe Pinot noir? What’s the right cap case for Chianti or chardonnay, and when should it be used? Do…
Read Article

Photos from Love Bomb 2017

Love Bomb 2017 was one for the books! On Thursday, Febuarary 16–just two days after the official day of love, Feb. 14–we hosted our annual Love Bomb networking and fundraising event at Radio Room for the third year in a row. This year’s proceeds went to our nonprofit of choice, My Voice Music, a Portland educational arts…
Read Article

Introducing: Tim.

We’re very excited to welcome Developer Tim Lundy to the Murmur Creative team! Tim is an inventive soul with keen programming skills and a well-developed sense of web aesthetics. Prior to joining us, Tim worked with our team as a freelance developer on Embark Exploration Co.’s breathtaking new website (see it here). We were so…
Read Article

How Marketing And Advertising Could Change The World (For The Better)

Right now brands are being told that when it comes to marketing and advertising, sex is out and activism is in. According to an opinion piece recently published in The Guardian, brands “are now attempting to outdo each other with major acts of generosity.” The article underlines Uber’s recent 3 million dollar gift to the ACLU (American…
Read Article

Bringing Zupan’s Markets Upscale Customer Experience Online

Murmur Creative was introduced to Eleanor Wilkinson, Zupan’s Markets Director of Marketing, in the Spring of 2016. She was looking for an agency that could capture Zupan’s unique instore shopping experience while making online ordering super easy for users. Zupan’s is sort of an institution around these parts, and although we’ve all been admirers of the…
Read Article

Introducing Erin!

We’re very excited to welcome Jr. Designer Erin Shorthill to Murmur Creative! Erin is a fantastic talent straight out of Portland State University (she graduated with a Bachelor of Science in graphic design in late 2016). We’re so excited to have her on board and part of our growing team. In an effort to get to…
Read Article

[Podcast] The Story of Murmur Creative – Part 2

This is “Part 2” of the story behind our creative agency, Murmur Creative. You can find Part 1 here. In this Creative Agency Podcast, Chris and Andrew Bolton talk about Murmur Creative’s struggles and successes over the first half of 2016. The brothers discuss their “million dollar goal” for the year as well as their predictions…
Read Article

Instagram for Small Business: Getting Started

You’re on it. Your kids are on it. We’re all on Instagram. But does your business or brand need to be on it too? That’s the big question haunting a lot of mini-op retailers, small-budget marketers, and DIY brand advocates these days. Surely, with over 400 million active users, Instagram is a dynamic social media…
Read Article

Murmur’s Annual Lost Lake Adventure

As a bright, beluga of a moon rose over the south end of Lost Lake, setting the north end skyline ablaze with evening light, members of our team rowed out to the middle of the lake to take in the colors of dusk. It was the second night of Murmur Creative’s annual camping trip retreat…
Read Article

A (Prom) Picture Is Worth 1,000 Words

On Saturday night, we had the time of our lives. We’d never felt that way before. And we swear, it’s the truth. And we owe it all to youuuuuuu. duuuduuud-nayyyaaa duuuduuud-nayyyaaaaa. But seriously. We had a themed dance party in our office at the Washington High Building in collaboration with Design Week Portland’s opening night….
Read Article

SEO Murmur Creative

[Infographic] Old SEO vs New SEO

SEO is constantly changing. For this reason it’s easy for clients and marketers to get confused about what techniques, strategies, and practices are helpful and worth investing in and which are no longer useful or worthwhile. This infographic does a pretty good job of showing the difference between new SEO and old SEO. Warning: if…
Read Article

We’re moving: Feb, 1st 2015

We love our office in the Olympic Mills building, but we’ve been bursting at the seams and it’s time we move on to something bigger and better. We couldn’t be more excited about moving into Washington High School, a historic school building which was recently renovated and transformed into a mixed-use creative space.