Discovery & Exploration

The success of any design, branding, or development project requires research, analysis, and input from stakeholders. Our discovery phase is to gather in-depth data about your business needs and the needs of your customers and clients. We’ll use this information to inform the design and direction of your project.

During the discovery phase we will identify what technologies make sense, what requirements must be met, what creative approaches will be most beneficial, and what the project timeline should look like.

The scope and extent of the discovery process will be largely dependant on clarity of vision, size of the project, and the number of stakeholders involved.

In most cases the discovery process will include:

Meetings with stakeholders to establish project goals

In depth brand questionnaires

Gathering of source documents & design examples
Competitor research
Data analysis

A creative brief presented by Murmur Creative
Itemized project proposal