Columbia Land Trust

Columbia Land Trust wanted more than a logo evolution. They wanted a revolutionary mark. 

Jay Kosa from Columbia land Trust wearing a backpack

“With Murmur, we found a design agency that listened with intention, took our feedback to heart, and rose to the challenge when we asked for a logo that captured our distinct vision for a thriving Pacific Northwest. Like the feather featured in our new mark, the talented people at Murmur exude elegance through both their art and their flexibility. Thanks to them, we have a logo that soars.”

Jay Kosa

Communications Manager of Columbia Land Trust

Formed in 1991, Columbia Land Trust looks after 29,000 acres, stretching from the east side of the Cascades to the Pacific Ocean, in both Oregon and Washington.

It’s been 30 years since Columbia Land Trust updated its logo. The organization felt like it had outgrown its old one and needed something fresh that would appeal to the next generation of conservationists.

We worked closely with Land Trust staff to pull a color pallet that captured their work, one that would also typify the landscapes they protect, and to incorporate natural elements from the many ecosystems that exist in the lands that they manage. The result was a new look that reveals the grandeur of nature through the quiet power of a single feather. 

As a result of their new mark, Columbia Land Trust saw immediate results. In the month following the new logo launch, web traffic was up 84% over the same period during the previous year. Users were up 73%, and page views are up 67%. The new logo announcement on Facebook reached 3,800 people (which is double the number of followers). It was their most viewed content in 10 months. 



Columbia Land Trust Brand
Renee Dimalla

Renee Dimalla

Design Director

“Columbia Land Trust’s new mark captures a sense of the experience of being in nature: grand beauty in the minutiae.”

percent increase in web traffic after brand launch
percent increase in new visitors to the website
percent increase in attendance to annual picnic after brand launch


Let’s create something awe inspiring!

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