Increase your website traffic and improve your visibility in search engines with Murmur Creative’s SEO services.
Search Engine Optimization (Portland, OR)
Murmur Creative has helped many Portland businesses achieve their SEO goals, and we’d love to help you bring more traffic to your site. SEO is a rapidly changing field and it can be overwhelming for businesses to tackle SEO and integrate best practices for search engines. We can help you keep up with the latest trends and challenges.
At Murmur we practice ‘white hat’ search engine optimization, which means we don’t use any “tricks” or techniques that would artificially boost your search ranking and thus trigger penalties from Google or Bing. Our services are focused on on-page optimization, keyword research, keyword strategy, analysis, and education. Good search engine optimization is an investment in the future of your business. Start growing your traffic today.
We’ll design a plan that meets your needs. The following services will be included in almost any SEO project we undertake.
Google Analytics Instalation/Configuration
For tracking traffic and website performance
Set Up Google & Bing Webmaster Tools
For monitoring your site visibility in search engines.
Install SEO Tools
There is a variety of 3rd party programs and plugins available that, when configured properly, can improve your search engine rankings. One of our favorites is Yoast’s SEO plugin for WordPress.
Install XML Sitemap
We’ll make sure your site is equipped with an up-to-date sitemap and robots.txt file so search bots can better read and index your site.
SEO Site Audit
Is your website SEO friendly? We will assess current keyword performance, rankings, code errors, Google best practices, backlink profile, and more. We can use existing analytics, search tools, and research to assess your traffic and rankings. If your site is completely new we can create a baseline based on your input, competition research, and size of your industry.
Keyword Research (Identifying Keywords Relevant to Your Business)
We will use various research tools to discover search queries that will bring relevant traffic to your site. It’s all about quality traffic and not quantity. We want to bring people to your site that are interested in spending money at your business–not people who just click and then click away.
Our Keyword research includes analyzing competitor sites, using various keyword research tools (Moz, Raven Tools, Authority Labs, Open Site Explorer, Google Keyword Tool, and others), working with your own keyword suggestions, and analyzing traffic volume and competition of relevant keywords and key terms.
From our research we will identify primary keywords that should be targeted on key-pages of your website.
As search engines get smarter about detecting keyword stuffing and better at understanding topics and synonyms, we are careful to place keywords in a natural and informative way. Keywords will be integrated into metadata and on public pages (title, meta description, file names, alt tags, title tags, headers, body copy, and more).
Duplicate Content Audit
Duplicate content is a common SEO issue, and often website owners have little or no idea that it’s occurring. We’ll use redirects and proper canonical tags to make sure search engines don’t perceive any of your pages as duplicates.
We’ll assess which SEO enhancing directories (Google Places, Yelp, Bing Local, Axiom, SuperPages etc) your business will benefit the most from and submit your business information in an SEO format.
We’ll weigh your incoming links and social activity against your competitors.
We’ll find broken links, bad redirects, and duplicate content, and redirect these URLs in order to improve rankings for the correct pages and make your site easier to crawl.
We will review copy and make SEO suggestions / edits.
Facebook Open Graph and Twitter Card Metadata
We can set an image and specialized text for instances when your website is shared on Facebook and Twitter.
Like Buttons (Optional)
If your site includes a blog, we highly recommend adding “like” buttons (Google +1, Facebook “like,” and Twitter “Tweet”) as they are a key indicators of page popularity by Google, Yahoo, and Bing. Like buttons can also be added to key pages of your website.
We will create actionable reports that cover traffic, rankings, links, keywords, and more. We will also provide basic info and resources so that you can develop online practices that will increase your site’s visibility over time.
In our opinion, the best way to generate inbound links is to create awesome content that will attract links naturally. We can help you facilitate growing your link profile through a sound content marketing strategy: Learn more here.
For Monthly and Yearly Clients
Our ongoing SEO programs include consultations, monthly reporting, software updates, rank monitoring, traffic monitoring, keyword adjustments, blog post optimizations, and more.
Getting ranked well for searches that are conducted in your city or even within just a few blocks of your business means careful optimization of your business information across a number of business databases. Our local SEO package includes editing, distribution, and maintenance of your business information across all the major indexes and local directories.
Chris Bolton, our resident SEO expert, is also a professional copywriter and blogger with a degree in writing from Marylhurst University. You can follow his SEO blog at www.intuitivesearchmarketing.com. If you want copy that is compelling and SEO enhanced, ask us about our SEO copywriting services. You can also find Chris on Google+ and Twitter.
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