Increase your website traffic and improve your visibility in search engines with Murmur Creative’s SEO services.
Search Engine Optimization (Portland, OR)
Murmur Creative has helped many Portland businesses achieve their SEO goals, and we’d love to help you bring more traffic to your site. SEO is a rapidly changing field and it can be overwhelming for businesses to tackle SEO and integrate best practices for search engines. We can help you keep up with the latest trends and challenges.
At Murmur we practice ‘white hat’ search engine optimization, which means we don’t use any “tricks” or techniques that would artificially boost your search ranking and thus trigger penalties from Google or Bing. Our services are focused on on-page optimization, keyword research, keyword strategy, analysis, and education. Good search engine optimization is an investment in the future of your business. Start growing your traffic today.
We’ll design a plan that meets your needs. The following services will be included in almost any SEO project we undertake.
Google Analytics Installation/Configuration
For tracking traffic and website performance and establishing trackable events and goals.
Set Up Google’s Search Console & Bing Webmaster Tools
For monitoring your site visibility in search engines and tracking keyword performance.
Install SEO Tools
There is a variety of 3rd party programs and plugins available that, when configured properly, can improve your search engine rankings. One of our favorites is Yoast’s SEO plugin for WordPress.
Install XML Sitemap
We’ll make sure your site is equipped with an up-to-date sitemap and robots.txt file so search bots can better read and index your site.
SEO Site Audit
Is your website SEO friendly? We will assess current keyword performance, rankings, code errors, best practices, your backlink profile, and more. We can use existing analytics, search tools, and research to assess your traffic and rankings. If your site is completely new, we can create a baseline based on your input, competition research, and size of your industry.
Keyword Research (Identifying Keywords Relevant to Your Business)
We will use various research tools to discover search queries that will bring relevant traffic to your site. It’s all about quality traffic and not quantity. We want to bring people to your site that are interested in spending money at your business–not people who just click and then click away.
Our keyword research includes analyzing competitor sites, using various keyword research tools (Moz, Raven Tools, Authority Labs, Google Keyword Planner, and others), working with your own keyword suggestions, and analyzing traffic volume and competition of relevant keywords and key terms.
From our research we will identify primary pages that exist or need to be created to target the keywords we’ve identified as beneficial.
As search engines get smarter about detecting keyword stuffing and better at understanding topics and synonyms, we are careful to place keywords in a natural and informative way. Keywords will be integrated sparingly and strategicly into metadata and copy on your pages.
Duplicate Content Audit
Duplicate content is a common SEO issue, and often website owners have little or no idea that it’s occurring. We’ll use redirects and proper canonical tags to make sure search engines don’t perceive any of your content as duplicate.
Getting ranked well for searches that are conducted in your city or even within just a few blocks of your business means careful optimization of your business information across a number of business databases. Our local SEO package includes editing, distribution, and maintenance of your business information across all the major indexes and local directories.
Local SEO focuses on optimising search enhancing directories such as: Google My Business, Yelp, Bing Local, Axiom, SuperPages and more.
We’ll weigh your incoming links and social activity against your competitors.
We’ll find broken links, bad redirects, and duplicate content, and redirect these URLs in order to improve rankings for the correct pages and make your site easier to crawl.
We will review copy and make SEO suggestions / edits.
Facebook Open Graph and Twitter Card Metadata
We can set an image and specialized text for instances when your website is shared on Facebook and Twitter.
Schema code is used by search engines to identify different types of content and display that content appropriately in search results. Adding schema markup to certain kinds of content on your website can improve visibility in search engines.
We will create monthly reports that cover traffic, rankings, links, keywords, and more.
Traditional link building can hurt your rankings and trigger Google penalties. To acquire natural and beneficial links from real businesses it takes strategy and collaboration. Murmur Creative will help you identify link opportunities and show you how to generate links with strategic content creation.
An ongoing SEO program is the best way to ensure your rankings improve over time. Our ongoing SEO program includes regular optimizations, campaigns, consultations, monthly reporting, software updates, rank monitoring, traffic monitoring, keyword adjustments, blog post optimizations, and more.
Chris Bolton, our resident SEO expert, is also a professional copywriter and blogger with a degree in writing from Marylhurst University. You can follow his SEO blog at www.intuitiveseo.com. If you want copy that is compelling and SEO enhanced, ask us about our SEO copywriting services. You can also find Chris on Google+ and Twitter.