Search Engine Optimization
Increase your website traffic and improve your visibility in search engines with Murmur Creative’s SEO services.
Murmur Creative has helped dozens of local Portland businesses achieve their SEO goals and we’d love to help you bring more traffic to your site. We practice ‘White Hat’ search engine optimization, which means we don’t use any programs or services that will artificially boost your search ranking by tricking search engines (known as Black Hat SEO). Our services are focused on onpage optimization, keyword research, keyword strategy, and education. By employing White Hat practices we insure that your site will grow in ranking over time and will not get penalized by Google or Bing for violating their guidelines and best practices.
We’ll design a plan that meets your needs. The following services will be included in almost any SEO project we undertake.
Install Google Analytics
For tracking traffic and performance
Set Up Google & Bing Webmaster Tools
For monitoring your site visibility in Google.
Install SEO Tools
For WordPress sites this will usually be Yoast or the ALL-IN-ONE SEO plugin
Install XML Sitemap
Install sitemap and Robots.txt so search bots can better read your site
If you have a current website with web analytics installed, we will assess current keyword performance and rankings. If you do not have analytics we can use Search tools to assess your traffic and rankings. If the site is completely new we can create a baseline based on your competition and size of the industry. We will also send you a questionnaire about your business and online practices in order to develop our strategy.
Duplicate Content Audit
Search engines hate duplicate content and they will penalize your site if the same content shows up on multiple pages. We’ll use Webmaster tools and SEOmoz to locate duplicate content and we’ll use proper canonical tags to make sure search engines don’t perceive any of your pages as duplicates.
Keyword Research (Identifying Keywords Relevant to Your Business)
We will use various research tools to discover search queries that will bring relevant traffic to your site. It’s all about quality traffic and not quantity. We want to bring people to your site that are interested in spending money at your business–not people who just click and then click away.
Our Keyword research includes analyzing competitor sites, using various keyword research tools (SEOMoz, Open Site Explorer, Google Keyword Tool, and others), working with your own keyword suggestions, and analyzing traffic volume and competition of relevant keywords and key terms.
From our research we will Identify primary keywords that should be focused on in site
content and metadata.
As search engines get smarter about detecting keyword stuffing and over saturation, we are careful to place keywords in a natural and informative way. Keywords will be placed in metadata and on public pages (title, meta description, file names, alt tags, title tags, headers, body copy and more.)
Public Directory Audit
We’ll assess which SEO enhancing directories (Google Places, Yelp, Bing Local, etc) your business will benefit from being listed in and make recommendations in our initial report.
Weigh your incoming links and social activity against your competitors
We’ll find broken links, bad redirects, and duplicate content and redirect these URLs in order to improve rankings for the correct pages and make your site easier to crawl.
Review copy and make SEO suggestions / edits
Like Buttons (Optional)
If your site includes a blog, we highly recommend adding “like” buttons (Google +1, Facebook “like,” and Twitter “Tweet”) as they are a key indicator of page popularity by Google, Yahoo, and Bing. Like buttons can also be added to key pages of your website. Just let us know where you want them.
Facebook Open Graph Image
We will create a custom image(s) that will appear when your website is shared on Facebook.
We will include an initial report with all of our findings and recommendations for improvements. We will also provide basic info and resources so that you can develop online practices that will increase your site’s visibility over time.
Murmur does not do linkbuilding at this time, but we will give you suggestions and instruction how you can do this yourself. Linkbuilding is a practice that is best learned and practiced over the lifetime of your business, and it can be integrated into any marketing campaign with a little knowledge. While there are many Black Hat” (sneaky) ways of building links, we will show you ways to increase your inbound links over time by using White Hat strategies.
Search Engine Monitoring
In addition to our basic services. we can schedule additional audits in order to measure your website’s progress and help you set goals for improvement.
We usually recommenced doing a follow up audit 3 months to 1 year after our initial SEO improvemnets have been implemented.
SEO Press Release
Press releases are a great way to the news out about an event, new website, or new business. It’s also a great way to build links to your site so it will rank better in search engines. We can create, craft, optimize and publish your press release so it reaches thousands of local and/or national news sources. Prices start at 500. Ask us for more details.
SEO Copy Writing
Chris Bolton, our SEO expert, is also a professional copywriter and blogger with a degree in writing from Marylhurst University. If you want copy that is compelling and SEO enhanced, ask us about our SEO copy writing services.