Food Groove Mission
Goal
Food Groove Mission needed eye-catching packaging and a stellar site to sell their new superfood bites.
Services
Packging Design
Dominique and Pedro founded Food Groove Mission to create nutritious snacks for people on the go
As aspiring triathletes, the couple began by making their superfood bites for themselves and their friends and family. Inspired by the bites’ growing popularity, they decided to start a company dedicated to healthy snacks with transparent ingredients.
Packaging
Food Groove’s packaging features vibrant colors to distinguish flavor while landscape-inspired line work evokes natural ingredients and a sense of adventure. Various sunburst patterns complete the landscapes and encircle a transparent window to show off the product.
“A major challenge with any snack-sized product is the small amount of real estate for messaging. Our illustrations help tell the brand story without the need for copious amounts of copy.”
Renee Dimalla
Senior Art Director
Website
We designed a custom Shopify site to make it easy for their customers to order online. We built a subscription feature so customers can get bites delivered to their home every month.
“The dynamic and colorful design creates a sense of energy through animated linework and lifestyle photography. The photography features Food Groove’s unique packaging in outdoor spaces. Both packaging and site design are harmonized to create a strong sense of branding for this new company.”
Tijani
Web Designer
