We created a system that celebrates their Sicilian roots while appealing to today’s frozen aisle shopper.

The design brings a modern spin to classic Italian aesthetics, with nods to hallmarks like striped awnings and trattoria windows. A take on a classic Italian signage, the logo is layered into the design with touches of warmth and playfulness.

Frozen Format Refresh

A key challenge in this project was moving Massa's frozen pizzas from a clear wrap with a label to a fully boxed package.

This shift not only met retailer expectations but also gave the brand a larger canvas to express its personality. The box format let us introduce layered visual details like horizontal banners, rich colors, and elevated type, while photography captured the signature rise of the Sicilian crust through an angled cut designed to shine, even in a top-down view.

Influencer Kit Launch

Inside a large custom-printed box, recipients found branded pizza cartons alongside a wooden cutting board and pizza slicer, all ready for a home tasting experience.

Tucked inside was a smaller swag box featuring apparel, a tote, and a hat, all designed with a charming illustration of Nonna, the heart of Massa’s family story. The red-and-cream color palette tied it all together, creating a memorable unboxing moment for food influencers.

From the Client

“Working with the Murmur Creative team on our rebrand was truly amazing! The Massa brand is deeply personal to our family, and they treated it with the same care, heart, and pride as if it were their own. They took the time to listen, understand our history, and translate the spirit of our family into a brand identity that exceeded every expectation.

The results speak for themselves, but what meant even more to us was the relationship we built along the way. We always felt heard, supported, and understood. They didn’t just feel like partners; they felt like family. We are so grateful they're part of our brand’s history, we couldn’t have asked for a better team!”

Alisa Lollino, Alamode Foods Inc

Sales & Marketing

Fresh Format, Same Flavor

Alongside the frozen line, Massa also offers take-and-bake pizzas in a fresh format. These are packaged in trays with a clear wrap that lets the product speak for itself. We adapted the design system to fit this alternate format, simplifying content for the smaller label while retaining key brand elements.