Like any creative studio worth its salt, the Murmur team is composed of a diverse spectrum of colorful individuals whose talents and perspectives enrich our work and expand our horizons. As part of a burgeoning series of short interviews, we’ve decided to showcase our people and their perspectives to celebrate their contributions and share their insights.
Tell us a little bit about your career up to the present. What drew you into the world of design?
I have been drawing, and painting since I was a child, so a career in design was a natural progression. I was lucky enough to do my BFA at SCAD (Savannah College of Art and Design) where I was exposed to so many different fields of art and design. That’s where I found my way to graphic design. I have always had a fascination with hand-drawn letters and words, so lettering has always played a big role in my work. I have had quite an eclectic career so far, I have worked as a product designer for O’Neill, as a design director in advertising, and as a freelancer specializing in lettering and illustration.
What aspects of being an art director do you find the most fulfilling?
I enjoy the creative process. I really like thinking about the big picture and marrying strategy with design. My favorite type of project is one where there is a story to tell, where design extends past the logo into the visual expression of the brand. I also really enjoy working as a part of a team and seeing what the designers come up with. It’s inspiring to work with talented people.
What about being an art director is challenging?
Helping clients understand the creative vision for a project before the designs are fully developed. As a designer, I can always see so many ideas in my head and the challenge is in convincing the client to see a direction’s potential without creating a million supporting assets.
It is also challenging to narrow down the options in a project. We all wish we had infinite time to explore and experiment with ideas, but the reality is that we have to be mindful of the process and focus on a couple of strong ideas.
