The “B&B” in B&B Print Source’s name had lost its meaning. Originally it referred to the last name of the founders of the company, but they had sold the company long ago. B&B Print Source wanted to keep their name, but needed a new tagline.
After going through our naming workshops and discovery process, we learned that B&B’s commitment to quality was paramount.
We landed on “Be Impressed” as their tagline for numerous reasons. We felt this was the perfect way to capture the customer experience while adding to the meaning of “B&B.” In fact, we created a series of taglines that begin with “Be” and used them throughout the website that we built for them. We used “Be Assured”, “Be Excited,” “Be Delighted,” and many others to continue the theme. Now when someone asks them what “B&B” stands for, they have quite a few options to choose from.