Brand Strategy

Let us equip your brand with a powerful identity system that will serve you for years to come.

We've designed a robust brand strategy program to give you the tools you need to grow your business.

Why is your company valuable? Why is it different? How should it look? How should it sound? Defining and refining your brand identity will give you new tools for communication and growth.

We use a combination of workshops, interviews, research, and analysis to build a framework for your brand. This framework allows us to produce your new logo, brandbook, style guidelines, mission, vision and values, and other important brand assets.

The end result is that you have everything you need to implement successful internal and external communication strategies. You’ll be amazed how these new tools will transform your business, foster growth, and open up new opportunities.

 

Deliverables

Business Names

Whether it’s your company name, a tagline, or a product name, we’ll guide you through a series of discovery sessions and workshops in order to help you discover a versatile name that fits your brand and grows along with you.

Core Values

At the center of every successful company is a simple value system. A system that, once articulated, can be harnessed and utilized in every decision your business makes. We’ll help you focus in on your core values and articulate them in a way that can be easily shared throughout your organization.

Mission & Vision Statements

Your company’s vision statement is a concise document that summarizes your internal goals and aspirations for your business. Your company’s mission statement is a public-facing statement that reveals your purpose and commitment to your customers and the public. Both of these documents will be rooted in your company’s core values.

Logo & Brandbook

Our logo process is time-tested, thorough, and fun. Our skilled brand designers have delivered exceptional identities for small and large businesses across the country.  In addition to delivering your logo in all its permutations and file types, we will create a brandbook that ensures visual consistency whenever you feature your brand in print or online.

Style Guide

Consistency in grammar and voice is a vital aspect of branding. It helps build trust and familiarity with your audience. We will create a style guide that will give you and your employees a trusted resource for brand communication.

Brand Collateral

Business cards, envelopes, signage, menus, brochures, tradeshow booths, car/truck graphics, websites . . . We do it all. Once your identity is established, we can help you bring your new brand to the world.

 

Let’s get strategical!
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