Modern Farmer published a deep dive into how food labels shape consumer trust, and Murmur’s perspective is at the center of the story. Angela Espersen, our Strategy Director, was interviewed extensively about the realities of label design, the confusion that often meets shoppers in the aisle, and the responsibility brands carry when they communicate claims.
The article highlights Murmur’s approach to clear, honest packaging and the strategic decisions that help consumers make sense of what they’re buying.
Read the full piece on Modern Farmer:
