Brand Audit
Let Us Uncover What is Working (& What is Not)
We do a deep dive into your brand’s identity, messaging, and customer perception — helping you pinpoint strengths, identify gaps, and uncover opportunities for growth.
Why It Matters
What We Evaluate:
- Brand identity & visual consistency
- Messaging & tone of voice alignment
- Website, content, & digital presence
- Competitor & market positioning
- Customer perception & engagement
- Brand experience across touchpoints
Our comprehensive brand audit dives deep into every aspect of your strategy, from market positioning to customer perception. We meticulously analyze data, identify strengths, and pinpoint areas needing improvement. This thorough evaluation helps you refine your approach, ensuring your brand is not only competitive but also resonates deeply with your audience.
Areas We Explore:
- Visual Identity
- Verbal Identity
- Target Audiences
- Brand Character
- Positioning
Competitive Audit
Let’s do a deep dive on your competitive environment. We’ll analyzing your competitors and how they position themselves in the market.
Areas We Explore:
- Visual Identity
- Verbal Identity
- Target Audiences
- Brand Character
- Positioning
Positioning Workshop
Join Murmur for our Brand Positioning workshop, which includes a presentation of our learnings from our brand strategy audit, including a breakdown of your visual identity. We will discuss your unique strengths and opportunities for differentiation of your brand. We will establish specific criteria that will guide the rest of our branding process.
Positioning Guide
We will present our findings and work in a guide which will outline high-level direction for your overall brand positioning across product platforms and tactical recommendations for integrating your new positioning in the packaging design process.