Packaging Messaging
More Than Just a Pretty Package
Great packaging does more than catch the eye. It tells a story, builds trust, and persuades customers in seconds. We craft packaging messaging that ensures your brand stands out on the shelf and in the minds of consumers.
Why Packaging Copy Matters
Your packaging is often the first, and sometimes only, interaction a customer has with your brand before making a purchase. Without clear, compelling messaging, your product can get overlooked. Strong packaging copy highlights your product’s value, communicates your brand’s personality, and turns curiosity into sales.
What We Offer
- Brand storytelling
- Product descriptions that inform and persuade
- Callouts and claims that highlight key benefits
- Packaging hierarchy and content strategy
- Compliance-friendly messaging that meets industry standards
Our Approach
When working on packaging copy, we channel your brand voice to craft messaging that does more than describe, but engages, convinces, and sells. Whether you need a minimal, high-end feel or a bold, personality-driven approach, we tailor the language to connect with your audience and reinforce your brand identity.
Murmur also offers a variety of brand strategy and voice and tone services in addition to copywriting. With those guides, we can help align and empower your brand and writing teams.