SEO
Strategic SEO Optimization that Targets Your Audience
Research
Competitive Research
Who are your search competitors? Why do they out-rank you? What will it take to compete? We’ll pull back the curtain and develop strategies to boost your rankings.
Keyword Research
Every page on your website represents an opportunity to target valuable search queries. We’ll do the research needed to uncover the queries that will benefit your organization the most and optimize your site to target them. Our keyword research includes analyzing competitor sites, using various keyword research tools (Moz, Raven Tools, Ubersuggest, Google Keyword Planner, and others) and working with your own keyword suggestions.
Duplicate Content
Duplicate content is a common SEO issue, and often website owners have little or no idea that it’s occurring. When you build a website with Murmur, we will identify and fix duplicate content issues.
Strategy
Keyword Strategy
Once we have identified important keywords for your brand we will use various on-page optimization techniques to target those queries. This includes keyword placement, metadata optimization, content optimization, internal linking, and more.
Schema Optimization
Schema code is used by search engines to identify different types of content and display that content appropriately in search results. Adding schema markup to certain kinds of content on your website can improve visibility in search engines.
SEO Copywriting
Good SEO copywriting takes all the skills of a good digital copywriter but also considers search intent and Google’s ability to interpret and understand content semantically. While SEO copywriting may once have been as easy as placing keywords on the page, Google has become much more sophisticated in the way it values and understands content. To learn more about our take on SEO copywriting and strategy check out our article: Intuitive SEO Copywriting.
Link Redirection
We’ll find broken links, bad redirects, and duplicate content, and redirect those URLs in order to improve rankings for the correct pages and make your site easier to crawl.
XML Sitemap
We’ll make sure your site is equipped with an up-to-date sitemap and robots.txt file so search bots can better read and index your site.
Local SEO
Getting ranked well for searches that are conducted in your city or even within just a few blocks of your business means careful optimization of your business information across hundreds of directories. Our local SEO package includes editing, distribution, and maintenance of your business information across all the major indexes and local directories.
Local SEO focuses on optimizing search-enhancing directories such as: Google My Business, Yelp, Bing Local, Axiom, SuperPages, and more.
Facebook Open Graph & Twitter Card Metadata
We can set an image and specialized text for instances when your website is shared on Facebook and Twitter.
Tools & Tracking
Google Tools Configuration
Google Analytics and Google’s Search Console are vital tools for gaining insights and building a search strategy. We’ll make sure both systems are set up properly and integrated for maximum impact.
SEO Tools
There are a variety of 3rd party programs and plugins available that, when configured properly, can improve your search engine rankings and provide valuable data. One of our favorites is Yoast’s SEO plugin for WordPress.