Who are your search competitors? Why do they out-rank you? What will it take to compete? We’ll pull back the curtain and develop strategies to boost your rankings.
Our keyword research includes analyzing competitor sites, using various keyword research tools (Moz, Raven Tools, Ubersuggest, Google Keyword Planner, and others), and working with your own keyword suggestions.
We’ll target traffic by assessing the value that particular search queries represent for your brand. We’ll asses competition, ranking difficulty, and traffic volume. From our research we will identify t.
Duplicate content is a common SEO issue, and often website owners have little or no idea that it’s occurring. We’ll help you identify and fix duplicate content issues by suggesting edits, using redirects, and implementing proper canonical tags to make sure search engines don’t perceive any of your content as duplicate.
We’ll weigh your incoming links and social activity against your competitors.
Once we have identified important keywords for your brand we will use various on-page optimization techniques to target those queries. This includes keyword placement, metadata optimization, content optimization, internal linking, and more.
Schema code is used by search engines to identify different types of content and display that content appropriately in search results. Adding schema markup to certain kinds of content on your website can improve visibility in search engines.
Good SEO copywriting takes all the skills of a good digital copywriter but also considers search intent and Google’s ability to interpret and understand content semantically. While SEO copywriting may once have been as easy as placing keywords on the page, Google has become much more sophisticated in the way it values and understands content. To learn more about our take on SEO copywriting and strategy, check out our Strategy Director’s SEO blog www.intuitiveseo.com.
Traditional link building can hurt your rankings and trigger Google penalties. To acquire natural and beneficial links from real businesses it takes strategy and collaboration. Murmur Creative will help you identify link opportunities and show you how to generate links with strategic content creation.
We’ll find broken links, bad redirects, and duplicate content, and redirect those URLs in order to improve rankings for the correct pages and make your site easier to crawl.
We’ll make sure your site is equipped with an up-to-date sitemap and robots.txt file so search bots can better read and index your site.
Getting ranked well for searches that are conducted in your city or even within just a few blocks of your business means careful optimization of your business information across hundreds of directories. Our local SEO package includes editing, distribution, and maintenance of your business information across all the major indexes and local directories.
Local SEO focuses on optimizing search-enhancing directories such as: Google My Business, Yelp, Bing Local, Axiom, SuperPages, and more.
Facebook Open Graph & Twitter Card Metadata
We can set an image and specialized text for instances when your website is shared on Facebook and Twitter.
Tools & Tracking
Google Tools Configuration
Google Analytics and Google’s Search Console are vital tools for gaining insights and building a search strategy. We’ll make sure both systems are set up properly and integrated for maximum impact.
There are a variety of 3rd party programs and plugins available that, when configured properly, can improve your search engine rankings and provide valuable data. One of our favorites is Yoast’s SEO plugin for WordPress.
We will create monthly reports that cover traffic, rankings, links, keywords, and more.