Voice & Tone
Bring Style to Your Brand's Voice & Tone
When your brand comes to life, it needs a voice that’s
on brand and on point at every interaction.
Speaking your audience’s language, conveying your core values authentically, and exuding a memorable personality under a distinct and consistent verbal identity can feel overwhelming. We help simplify this process by uniting your team around a shared vision and developing a single source of truth for your brand’s voice and tone. Armed with a voice and tone guide, anyone writing under your logo can easily fine tune their work to fit in.Â
Scratch & Peck Feeds
After evolving their brand through our core strategy process, we worked with S&P to fine tune their voice. Our strategists created a simple framework for the types of wordplay they could use to bring some fun to their personality while still working with their often serious message. Scratch & Peck’s voice now reflects their status as an industry leader, staying grounded and deliberate while exuding a sunny attitude.
iQ Credit Union
iQ Credit Union is well-known locally for their quirky visual identity, complete with Pacific Northwest icon Bigfoot and flannels galore. Their verbal identity had not caught up with their eccentric image, so they sought our guidance.
Their mission is to bring simplicity and enthusiasm to local banking. Our goal was to outline how to be clear and considerate when communicating financial information while bringing their fun-loving, whimsical spirit to the forefront. We note at what touchpoints the whimsy should be dialed up or down, and we define when and how to use a variety of types of wordplay and regional references. Our guide empowers iQ to continue being unIQue.
Wild Alaska Sole Association
Wild Alaska Sole Association is an international group dedicated to promoting sustainably-sourced sole fish caught in Alaska. Sole is sold under a wide variety of names across the world, so WASA wanted help solidifying their nomenclature for introducing and educating global audiences on their new branded category of fish: Wild Alaska Sole.
We compiled research and drew out insights to select this new category term. Then, we provided guidance on how to approach introducing this new name to various regional markets across the globe with their own existing terms for sole. As we defined their brand’s sound, much of our work concerned crafting a voice with flexibility that could effectively educate consumers, B2B buyers, food influencers, and scientific groups alike.
Our Voice & Tone Guide Process
