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Aged cheddar cheese slices with dark chocolate, fresh figs, and hazelnuts on a dark background, showcasing artisanal cheese pairings for Tillamook Maker's Reserve.
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Tillamook Maker's Reserve Website

Goal

We made a mouth-watering microsite to help Tillamook distinguish its Maker’s Reserve line of aged cheeses.

Services

Website Design
Website Strategy
Photography

Microsite design for Tillamook Maker's Reserve showcasing aged cheeses, featuring a dark color palette with gold accents and forest imagery, displayed on multiple devices.
Tillamook’s Maker’s Reserve cheeses are high quality aged cheddars made with extra care and attention to taste. These award-winning cheeses each have a unique tasting profile.

The microsite needed to integrate with the overarching Tillamook brand while indicating the unique artisanal nature of Maker’s Reserve Cheeses. The site design takes much of its inspiration from the Maker’s Reserve packaging, featuring linework that mimics the lines of the labels. The color palette features the Maker’s Reserve sophisticated white and black with gold ornamentation to highlight the richness of these singular cheeses.

2015 Tillamook Maker's Reserve white cheddar cheese with blood orange slice and berry compote, showcasing artisanal cheese pairings.
Tillamook Maker's Reserve 2014 white cheddar cheese block with elegant packaging, featuring a rich black background, showcasing its unique artisanal quality and ingredients.
Tillamook Maker's Reserve cheeses displayed on a microsite, featuring award-winning labels for 2012, 2013, and 2014 aged cheddars, highlighting unique tasting profiles and artisanal quality.

Experiential Pages

The microsite’s pages are designed to invite users to savor the experience of Maker’s Reserve.

From a process page that leads users through each step of the cheesemaking, to a pairings page that inspires flavorful adventures, the site embodies the dynamic and discerning taste of the brand.

Person in a dark apron holding a block of cheese on a wooden cutting board, with elegant typography reading "The Reserve Process," reflecting the artisanal nature of Tillamook Maker's Reserve Cheeses.
Pairings page featuring aged cheddar cheese, dark chocolate, fresh figs, and hazelnuts, with elegant typography and a sophisticated black background, embodying the artisanal essence of Tillamook Maker's Reserve.
Senior Developer Amy Hwang in a black top and trousers, smiling confidently, representing Murmur Creative's collaboration with Groundwork Coffee.
“We were able to build a classy microsite that really differentiated Maker’s Reserve from the rest of the Tillamook products. It was fun developing a simple static site that is sleek and engaging with mouth-watering photos, a video of the wonderful Tillamook landscape, elegant layouts, and a variety of subtle animations.”

Amy Hwang

Senior Developer

Andrew Bolton, owner and executive creative director, smiling in a red and black plaid shirt, representing Sasquatch Brewing's Northwest-inspired brand identity.
“Tillamook was a dream client for the Murmur team. We created a curated experience for the inner cheesemonger in us all as well as actual cheesemongers. Referencing the Maker’s Reserve product lines' colors, iconography, and line work we created a microsite that elevated the brand and experience.”

Andrew Bolton

Owner & Exec. Creative Director

Tillamook Maker's Reserve 2013 extra white cheddar cheese packaging, featuring award badge, elegant typography, and dark backdrop, emphasizing unique flavors and brand identity.
Maker's Reserve pairing display featuring aged cheeses, dark chocolate, and fresh figs on a sleek black background, highlighting the artisanal quality and flavor combinations of Tillamook's premium cheddar selections.
Microsite design for Tillamook Maker's Reserve showcasing step two of cheese-making, featuring a hand holding a block of cheese with elegant typography and dark background.

Copywriting

To match Tillamook’s familiar voice, we studied the brand’s existing copy. The Maker’s Reserve site needed to harmonize with the rest of the brand while striking the right tone for cheesemongers and expert enthusiasts.

After researching competitor sites, talking to actual cheesemongers, and studying the language surrounding the Maker’s Reserve cheeses and pairings, we created snappy headings and descriptions, honing each piece of copy to its finest point.

White cheddar cheese block from Tillamook's Maker's Reserve 2012, featuring detailed packaging with black label, showcasing "Extra Sharp" and "Farmer Owned" text, against a dark background.

Photography

With dark backgrounds and highly detailed close-ups, we captured these delicious cheeses in their very best lights.

Photographs convey the complex tastes of suggested pairings and the unique flavors of each year’s cheddar. To match Tillamook’s familiar voice, we studied the brand’s existing copy. The Maker’s Reserve site needed to harmonize with the rest of the brand while striking the right tone for cheesemongers and expert enthusiasts.

Blood orange slices atop creamy cheese with berry jam, presented on a dark background, showcasing gourmet cheese pairings for Tillamook Maker's Reserve.
Chocolate and aged cheddar cheese pairing on dark background, showcasing texture and flavors for Tillamook Maker's Reserve brand.
Close-up of aged Tillamook cheddar cheese paired with beef jerky on a dark background, showcasing the rich textures and flavors of the Maker's Reserve line.
Close-up of creamy Tillamook cheese topped with honey and sliced bananas, garnished with sea salt, against a dark background, showcasing gourmet cheese pairings.

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