We designed packaging to speak to the plant focus of these delicious dips. Capturing each flavor in its own design, we highlighted key ingredients in a colorful foliage motif. Each flavor’s color scheme compliments the dip itself, visible through the clear container. The key areas of the design leave plenty of space for the flavor name to shine and for important “Plant Based” and “Clean” ingredients callouts.
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Good Foods
Goal
Good Foods needed standout packaging for their plant based products.
Services
Packaging Design
Brand Strategy
Good Foods’ newest product is a line of healthy, decadent dips that celebrates the goodness of real ingredients. They focus on freshness through innovative packaging technology and forgo preservatives.
“We loved working with Good Foods on this new product line: building out flavor profiles through botanical illustrations and creating rich color palettes customized to each flavor. We also got to snack on these dips for inspiration, which is most definitely the best Queso scenario.”
Zipporah Vannata
Senior Designer
“Good Foods' dressings are just as fresh and delicious as their dips. And, now, they have the beautiful packaging to show it!”
Kaitlyn Becchina
Brand Producer
