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Zupan's Markets
Goal
Zupan’s wanted a website upgrade that would better serve their customers' ecommerce needs.
Services
eCommerce Website
Identity
Photography
A long-time Murmur partner, Zupan’s is a specialty grocery chain focusing on unique foods of exceptional quality.
Over the years we’ve worked with Zupan’s on many projects, including their previous website. As online ordering became the norm during the pandemic and consumer behavior began to shift, Zupan’s recognized the vital importance of adjusting their strategy to meet the changing needs of online shoppers.
Website Strategy
With our recent Zupan’s Market rebrand, we focused on upgrading the website’s look and feel, improving the user experience, streamlining content management, and optimizing paths for online ordering. Wayfinding and naming conventions were key to helping users navigate Zupan’s diverse offerings and checkout processes. Once we clarified service names, buttons, and microcopy, navigation became seamless, allowing us to balance custom eCommerce systems for catering, holidays, and gifts alongside third-party grocery integrations.
Website Design
Walking into Zupan’s often prompts a “Wow!”—it’s truly one of a kind. We set out to capture that feeling online, creating a space that showcases Zupan’s stunning food and photography while reflecting the brand’s elevated, intentional character. Neutral black-and-white tones and smooth transitions let the vibrant food imagery shine.
“We created an elegant experience that allows the user to easily identify their path, while extending their brand with new icons and subtle line work that doesn’t distract from the immersive photography.”
Dani Ramsby
Senior UI/UX Designer
Website Development
Zupan’s website is built on WordPress with WooCommerce integration. We chose to utilize this combination because WordPress is a great candidate for storytelling and blogging while WooCommerce had the capacity to handle Zupan’s complex eCommerce needs. In addition, we were able to extend WordPress to create a comprehensive Intranet complete with employee quizzes that provide store rewards like gift cards and increased PTO.
“Different lead times, blackout times, hours of operations, product and cart restrictions, coupled with unique sets of shipping/delivery/pickup options per location created a web of needs that required a thoughtful and inventive approach.”
Amy Hwang
Senior Developer
“Zupan's wanted a refreshed look for their floral department that would compliment their new branding. We added a touch of flora for a subtle but elegant flourish to their “Z” monogram.”
Zipporah Vannata
Senior Designer
The Zupan’s Floral Department had developed community-wide recognition for its high-quality arrangements and exotic finds. We created a separate identity that supported the parent brand while giving Zupan’s Floral its own recognizable attributes.
