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Massa Pizza branding elements including a vintage t-shirt with a Sicilian woman, pizza boxes for Margherita and Four Cheese varieties, a wine bottle, and a glass on a blue tiled surface, highlighting the brand's Italian heritage and modern packaging design.
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Massa Pizza Company

Goal

Massa came to us for a brand as bold and enticing as their Sicilian-style crust.

Services

Visual Identity
Packaging Design
Photography

Massa Pizza Company packaging design featuring six frozen pizza boxes, including Four Cheese, Margherita, Uncured Pepperoni, Italian Sausage, and Classic House, against a vibrant red background, showcasing modern Italian aesthetics and Sicilian roots.
We created a system that celebrates their Sicilian roots while appealing to today’s frozen aisle shopper.

The design brings a modern spin to classic Italian aesthetics, with nods to hallmarks like striped awnings and trattoria windows. A take on a classic Italian signage, the logo is layered into the design with touches of warmth and playfulness.

Massa Pizza Company packaging with Sicilian-style pizza on a wooden board, wine bottles, and branded items in a colorful, modern design reflecting Italian aesthetics.
Massa Pizza Company logo featuring the brand name "massa" in playful red script, with "PIZZA COMPANY" in a modern serif font, set against a light beige background, reflecting a blend of traditional Italian aesthetics and contemporary design.
before
Massa Pizza Company frozen pizza boxes featuring Sicilian-style crusts, showcasing vibrant packaging designs with flavors like Four Cheese, Margherita, and Uncured Pepperoni, set against a rich blue backdrop.

Frozen Format Refresh

A key challenge in this project was moving Massa's frozen pizzas from a clear wrap with a label to a fully boxed package.

This shift not only met retailer expectations but also gave the brand a larger canvas to express its personality. The box format let us introduce layered visual details like horizontal banners, rich colors, and elevated type, while photography captured the signature rise of the Sicilian crust through an angled cut designed to shine, even in a top-down view.

Massa Pizza Company frozen pizza boxes featuring Four Cheese and Uncured Pepperoni flavors, with vibrant packaging designs, set against a blue surface and surrounded by a branded unboxing experience.
Hand holding Massa Pizza Company frozen pizza boxes, featuring Uncured Pepperoni, Italian Sausage, Margherita, and Roasted Veggie varieties, showcasing modern packaging design with vibrant colors and the brand logo.
Massa Pizza Company frozen pizza boxes featuring flavors like Uncured Pepperoni, Margherita, and Four Cheese, against a vibrant red background, showcasing modern Italian design elements and branding.

Influencer Kit Launch

Inside a large custom-printed box, recipients found branded pizza cartons alongside a wooden cutting board and pizza slicer, all ready for a home tasting experience. 

Tucked inside was a smaller swag box featuring apparel, a tote, and a hat, all designed with a charming illustration of Nonna, the heart of Massa’s family story. The red-and-cream color palette tied it all together, creating a memorable unboxing moment for food influencers.

Custom-printed Massa Pizza boxes with vibrant red-and-cream colors, featuring the slogan "Mangiamo!" and "From Nonna with Love," surrounded by various pizza cartons, including Roasted Veggie and Pizza Cheese, on a blue surface.
Stack of Massa Pizza Company frozen pizza boxes featuring Uncured Pepperoni, Margherita, Italian Sausage, Four Cheese, and Roasted Veggie flavors, showcasing vibrant packaging design with red-and-cream color palette and Sicilian style branding.
Branded Massa Pizza packaging, white cap with "Massa Pizza," wine bottle labeled "Weekend Plans," and pizza boxes featuring Sicilian crust descriptions, set against a blue background.
Branded Massa Pizza t-shirt featuring Nonna illustration, accompanied by a pizza box, tote bag, and wine bottle on a blue velvet background, emphasizing Sicilian heritage and family recipes.
Hand pouring hot sauce over a freshly baked pepperoni pizza on a wooden cutting board, with stacked Massa Pizza Company cartons in the background, showcasing the brand's colorful packaging.
Woman wearing a white cap with "Massa Pizza" embroidered in red, showcasing a fresh, handcrafted brand identity, surrounded by vibrant graphics emphasizing quality ingredients and family heritage.
Branded pizza packaging featuring Massa Pizza logo, red-and-cream color palette, and charming illustration of Nonna, emphasizing Sicilian roots and modern design elements.
Branded apparel featuring "From Nonna with Love" illustration, Massa Pizza Company logo, and Sicilian pizza elements, highlighting family heritage and modern design.
Branded Massa Pizza apparel featuring a charming illustration of Nonna, showcasing Sicilian heritage and the tagline "Nonna's Original Recipe."
Massa Pizza branded red t-shirt featuring an illustration of Nonna holding pizza, with text "Massa Pizza," "Sicilian Bakery Pizza," "Nonna's Original Recipe," and "Established 1999," reflecting the brand's Sicilian roots and family heritage.
Tote bag featuring Massa Pizza branding, with a charming illustration of Nonna and the phrase "From Nonna with Love," set against a red-and-cream color palette, symbolizing the brand's Sicilian roots and family heritage.

From the Client

“Working with the Murmur Creative team on our rebrand was truly amazing! The Massa brand is deeply personal to our family, and they treated it with the same care, heart, and pride as if it were their own. They took the time to listen, understand our history, and translate the spirit of our family into a brand identity that exceeded every expectation.

The results speak for themselves, but what meant even more to us was the relationship we built along the way. We always felt heard, supported, and understood. They didn’t just feel like partners; they felt like family. We are so grateful they're part of our brand’s history, we couldn’t have asked for a better team!”

Alisa Lollino, Alamode Foods Inc

Sales & Marketing

Massa Pizza Company branding display featuring a red wall with "Authentic. Delicious." text, a logo depicting a character, and merchandise including t-shirts and tote bags.
Massa Pizza Company tradeshow booth mock-up featuring vibrant red and white branding, Sicilian style bakery signage, and a seating area with colorful chairs, showcasing a blend of traditional and modern design elements.

Fresh Format, Same Flavor

Alongside the frozen line, Massa also offers take-and-bake pizzas in a fresh format. These are packaged in trays with a clear wrap that lets the product speak for itself. We adapted the design system to fit this alternate format, simplifying content for the smaller label while retaining key brand elements.

Assorted Massa Pizza Company take-and-bake pizza trays featuring Four Cheese, Uncured Pepperoni, Margherita, and Roasted Veggie varieties, displayed against a vibrant red background, highlighting brand elements and packaging design.

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Ready for a brand they crave?

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