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B&B Print Source

Goal

Our challenge was to build B&B an identity and website that showed them to be the industry leaders they are today.

Services

Brand Strategy
Visual Identity
Tagline
Website Design
Photography
Video

B&B is a locally-owned business that is deeply committed to building strong and lasting relationships with their employees, clients, and community.

Located in Oregon for over 20 years, B&B Print Source started out as a small offset printer with five employees and now employs over 70.

Tagline & Website

B&B Print Source’s former tagline was “We think before we ink.” We felt a new tagline that better reflected their brand would be beneficial.

We engaged B&B in a naming process which involved in-person workshops and brainstorms. B&B liked our top pick: Be Impressed. “Be Impressed” reflects B&B’s commitment to customer service, technology, and the highest quality products.

The tagline allowed us to create a playful convention on the website. Every service on the new B&B website has a different “Be” line. For example, the page about sustainability uses the tagline “Be Green” and the page about fulfillment uses the line “Be Fulfilled.”

Photography & Video

We partnered with our friends at NashCO to capture beautiful and candid photography. We also collaborated on a video for the B&B Print Source website.

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Impressed?

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