Website Design

We design powerful and innovative websites from the ground up with your audience in mind. We’ll combine an in depth discovery process, competitor research, the highest coding standards, beautiful aesthetics, and intuitive user experience design to build an exceptional website that will resonate with your audience and improve your bottom line.

Discovery

We’ll work with you to gather project requirements, branding guidelines, website examples, and traffic data to inform our direction and design strategy.

We offer both a hands-on interactive discovery process which involves brainstorming activities and meetings with stakeholders to gather requirements, as well as a less formal discovery process in which we provide a questionnaire that stakeholders can answer and submit to us.

Timeline

We will begin the design process by creating a timeline for the project based on your business needs. The timeline will include milestones, requirements, and completion dates.

Sitemap

In order to diagram the structure of your website, we will employ current UI (user interface) and UX (user experience) best practices to insure that your site is both user friendly and meets your business goals. Usually this will involve consciously reducing the number of clicks it takes to get to any of your website’s most important assets. From our work, we will create a visual sitemap and present it to stakeholders for feedback.

Wireframe

The wireframe is a bare bones mock-up of key pages of your new website. It is very useful in determining where content will live on your website and how it will be organized. We will solicit feedback based on the arrangement of content and conventions expressed in the wireframe.

Design Rounds

After we have received all of the necessary feedback from the wireframe and sitemap, we will create 3 sets of design comps. Each set will include a homepage and one interior page

layout. Comps will be presented in a non-functioning digital format. After the initial designs are presented, stakeholders will be able to provide detailed feedback.

Two rounds of design revisions are included. Additional rounds will be charged at our hourly rate.

Development

Once the designs have been approved, we will convert the final templates from Adobe Illustrator files to cross browser compliant XHTML and CSS. Animations, plugins, and special features will be programmed and tested. We will integrate the code into WordPress and do testing across all major browsers and operating systems for functionality and appearance.

Before the site goes live, we will give stakeholders ample time to test the site and offer feedback.

Mobile Optimization

Murmur will use a combination of responsive and adaptive techniques to make sure your site is optimized for smartphones and other touch-based internet devices. We’ll create a custom layout and navigation that works and looks great on phones and tablets. We will also make sure to abide by Google’s best practices for mobile web design.

SEO Implementation

We offer a variety of SEO optimization packages to insure that your new website gets the traffic it deserves and ranks well in search engines. After careful keyword research, we will optimise every aspect of your website for better search engine results. That means every page, image, video, and file on your website gets optimised by our team.

Support

Once your website is launched, Murmur will supply free technical support for 14 days from the launch of the site. This includes a WordPress tutorial as well as a PDF that outlines the process upon request (Ask us about our support package for ongoing support). Any extras will be billed at our hourly rate.