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Fried chicken atop waffles garnished with rosemary and drizzled with syrup, highlighting mouthwatering food presentation for brand engagement.
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Hash House A Go Go

Goal

Hash House A Go Go sought a new identity and website to keep pace with their growth and help them connect with new audiences.

Services

Visual Identity
Website Design
Photography
Illustration

Outcome

0 %

Increase in Website Traffic

0

Menu Items Photographed

0

Logos Designed

Pancake topped with strawberries, butter, and syrup, showcasing Hash House A Go Go's midwest-inspired cuisine.
Hash House A Go Go is a unique midwest inspired restaurant chain with locations in Chicago, San Diego, Las Vegas, and beyond.

Over the course of a year, we completely rebranded Hash House A Go Go and launched a new custom website.

We worked closely with the restaurant chain’s founder, Johnny Rivera, to develop a brand identity that incorporated all the unique elements of the brand. We flew back and forth across the country to take photos, eat amazing food, and steep ourselves in the Hash House A Go Go experience. The website showcases the brand we developed, the delicious food we photographed, the copy we wrote, and the strategy that tied it all together.

Hash House A Go Go logo featuring a stylized tractor, utensils, and the brand name, emphasizing midwest-inspired dining and brand identity.
before

Logo Refresh

The tractor is quintessential Hash House. It represents the connection to agriculture and to the heart of the country that the restaurant grew out of.

Full-sized tractors are even a feature of many Hash House restaurants. We added detail, texture, and dimension to the mark. We added energetic rays behind the tractor. The style gestures towards pop-art with a stamp or silk-screen feel.

Zipporah Vannata, Senior Designer at Murmur Creative, smiling in a denim jacket and patterned pants, representing brand strategy and packaging design for Good Foods' plant-based dips.
“When starting the brand refresh, it was important to refine the current logo to take the brand to the next level. We wanted to retain brand authenticity and stay connected to all the Hash House A Go Go lovers (and future lovers) out there.”

Zipporah Vannata

Senior Designer

Sage Fried Chicken sign featuring a chicken illustration and the text "Andy's World Famous Sage Fried Chicken Since 2000," with a pop-art inspired design reflecting the vibrant branding of Hash House A Go Go.

The Sub-Brands

The sub-brand family of logos is inspired by Hash House’s signature dishes. We focused in on important Hash House icons like the HH tractor, the Milford grain silo, the Indiana hammer, and a variety of key ingredients.

Hash House A Go Go's signature BLT Mary cocktail, featuring a Bloody Mary garnished with lettuce, tomato, and bacon, served alongside toasted bread and condiments, showcasing the restaurant's playful and vibrant culinary style.
Sage fried chicken served on waffles with bacon, topped with fried leeks and garnished with a sprig of rosemary, alongside the Andy's World Famous logo.
Fried pork tenderloin sandwich with toppings, knife and rosemary garnish, served with fries, and a pop-art style logo featuring "Indiana Pork."
Twisted stuffed burger with bacon, lettuce, tomato, and a side of creamy macaroni and cheese, featuring a rustic logo design inspired by Hash House A Go Go's playful pop-art style.
Andrew Bolton, owner and executive creative director, smiling in a red and black plaid shirt, representing Sasquatch Brewing's Northwest-inspired brand identity.
“The sub-brands incorporate playful nods to the parent brand’s tractor and extend the same pop-art inspired graphic style.”

Andrew Bolton

Owner & Exec. Creative Director

Hash House A Go Go website design featuring "Twisted Farm Food" branding, showcasing a plate of fried chicken and waffles, with a tractor graphic and Milford grain silo in the background, emphasizing midwest-inspired dining.

The Website

The new website needed to feel like stepping into a Hash House restaurant, full of beautiful food and lively guests.
Hash House A Go Go logo featuring "Famous Home of Twisted Farm Food," with a plate of chicken and waffles topped with green onions, set against a rustic farm backdrop including a silo and barn.
Co-founder Johnny Rivera of Hash House A Go Go, smiling in a black jacket and scarf, with the restaurant's logo above, showcasing brand authenticity and personality.
Hash House A Go Go logo and branding for the Reno location, featuring vibrant colors, iconic signage, and restaurant details including address and contact information, reflecting the energetic dining experience emphasized on the website.
“Hash House is a big restaurant with big food and lots of personality – this had to come through on their website. We emphasized their delicious, larger-than-life dishes by incorporating mouth-watering images throughout the site. We added playful animations that brought their fun and twisted brand to life. A clear site structure is key to helping customers find exactly what they need among Hash House’s many locations. We created a clean menu system, interesting callouts, and intuitive search functions to make the site a breeze to navigate.”

Tijani Stewart

Website Designer

Hash House A Go Go's signature sage fried chicken served on waffles, garnished with rosemary, showcasing vibrant colors and textures, reflecting the restaurant's playful and unique culinary style.
Hash House A Go Go Plaza location with vibrant branding, showcasing the restaurant's unique identity and inviting atmosphere, emphasizing midwest-inspired dining experience.
Hash House A Go Go's B.L.T. Mary cocktail featuring smoked bacon, lettuce, tomato, and a salt rim, served with toasted bread and branded condiment packets on a white plate against a vibrant orange background.
Child with messy face and surprised expression, sitting at a table with a large plate of pancakes and whipped cream, featuring "Hash House A Go Go" branding and a playful error message about a non-existent webpage.
“We wanted to bestow each Hash House restaurant with a beautiful and unique landing page to reflect the unique qualities of each location. We also built the site so that location managers have their own logins to update location-specific events, specials, photos, menus and more.”

Chris Bolton

Website Strategist

Menu detail from Hash House A Go Go featuring the "Twisted Corn Cobb" dish with vibrant typography, showcasing the restaurant's playful branding and unique dining experience.

The Menus

A restaurant’s menu is a guide, an expression of the brand which directly informs a customer’s choices and dining experience. For Hash House, we wielded big type, midwest scenery, the sub-brands, and strategic call-outs to create a fun and immersive experience. The branding elements we developed for the menus informed the style and tone of the website as well as other brand assets.

Hash House A Go Go menu showcasing signature cocktails, starters, salads, old school favorites, and breakfast options, emphasizing midwest-inspired dining with bold typography and a rustic design.
Hash House A Go Go logo designs displayed in a brand book, showcasing various color schemes and styles, emphasizing the restaurant's unique identity and branding elements.

The Brandbook

Creating an impactful new logo and identity for a brand is the first step. Ensuring this new identity is displayed beautifully across a wide variety of media is the next. The brandbook we developed for Hash House serves as a guide for any designer tasked with developing additional assets for the brand. It includes a wide variety of examples of usage and “dos and don’ts” for brand execution.

Woman holding a large sandwich with melted cheese and a sprig of rosemary, showcasing a midwest-inspired dining experience at Hash House A Go Go, with fries and a cocktail in the background.

We’re BIG on branding.

We’re BIG on branding.

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