“Murmur did a wonderful job adapting our brand for a Portland audience. We couldn’t be more pleased with their work. The sake cups and T-shirts they designed sell themselves. The Murmur team is insightful, friendly, and very talented at what they do.”
The sake cups continue working with the weather motif from the T-shirt design, linking Afuri’s U.S. and Japanese locations through the surrounding mountains and giving a nod to the importance of water quality in ramen making.
We wanted to translate Afuri’s existing brand personality for a Portland audience by designing from the crossroads of Tokyo and Portland aesthetics.
Andrew Bolton, Principal
"From the mountain landscape hiding in a ramen bowl, to the table numbers reminiscent of Japanese woodblock stamps, each piece of Afuri collateral has a storytelling component."