Murmur did a wonderful job adapting our brand for a Portland audience. We couldn't be more pleased with their work. The sake cups and T-shirts they designed sell themselves. The Murmur team is insightful, friendly, and very talented at what they do.
Taichi Ishizuki, CEO Afuri
The sake cups continue working with the weather motif from the T-shirt design, linking Afuri’s U.S. and Japanese locations through the surrounding mountains and giving a nod to the importance of water quality in ramen making.
We wanted to translate Afuri’s existing brand personality for a Portland audience by designing from the crossroads of Tokyo and Portland aesthetics.
Andrew Bolton, Principal
"From the mountain landscape hiding in a ramen bowl, to the table numbers reminiscent of Japanese woodblock stamps, each piece of Afuri collateral has a storytelling component."