B&B is a locally-owned business that is deeply committed to building strong and lasting relationships with their employees, clients, and community.
Located in Oregon for over 20 years, B&B Print Source started out as a small offset printer with five employees and now employs over 70.
B&B Print Source’s former tagline was “We think before we ink.” We felt a new tagline that better reflected their brand would be beneficial. We engaged B&B in a naming process which involved in-person workshops and brainstorms. B&B liked our top pick: Be Impressed. “Be Impressed” reflects B&B’s commitment to customer service, technology, and the highest quality products.
The tagline allowed us to create a playful convention on the website. Every service on the new B&B website has a different “Be” line. For example, the page about sustainability uses the tagline “Be Green” and the page about fulfillment uses the line “Be Fulfilled.”
We partnered with our friends at NashCO to capture beautiful and candid photography. We also collaborated on a video for the B&B Print Source website.