Becker Capital wanted to stand apart from all the financial services websites so common in their industry.
Becker Capital manages investments for high net worth clients through personal service and customized portfolios.
With offices in both Portland and Seattle, Becker Capital’s Northwest roots are strong. The firm needed a website that made complex concepts accessible, conveyed quality and expertise, and showcased the human element that their clients value.
We used Northwest imagery to show Becker Capital’s Oregon and Washington roots and to illustrate the ways that they help wealth to flourish. Landscape imagery evokes the kind of calm that comes from working with a good financial firm. An illustrated evergreen tree is a subtle indication of how the company helps its nonprofit clients grow.
Senior Designer
“Motion brings a dynamic energy to this seemingly simple site. Evoking the Northwest, letters grow up into headings like trees. Images scroll out of text. Infographics build themselves piece-by-piece like the investments that Becker Capital manages.”
Exec. Director of Client Services
“We loved working with this company whose values align so closely to our own. Becker Capital gives 1% of their gross revenue to local causes and gives employees time off to volunteer. This is a client who truly makes a difference in our community, and their new website lets current and potential clients see what an ethical and compassionate firm they are.”
Through photography and video, we brought the Becker Capital office to life, putting faces to the firm’s expertise. This human element helps to highlight the company’s personalized approach to financial management (and also featured their stunning Portland office!)
