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BRIC Architecture
Goal
BRIC needed branding to communicate their mission of empowering learners through design and architecture.
Services
Brand Evolution
Brand Strategy
Website
Our strategy, branding, and website development needed to help BRIC communicate their values and showcase their mission-driven work.
Brand Evolution
To evolve BRIC’s logo, we paired their original delicate central line with a new, balanced san-serif font. The new logo harmonizes with the new website while conveying architectural sophistication. We then expanded this new look and feel to other branding elements. We added a secondary color to their palette to expand versatility and implemented ownable type styling including outlined typography to draw the eye.
Brand Strategy
It was a great opportunity to work alongside an architectural collective that values a community approach to their work, similar to the methodology that we use at Murmur. That influenced our ability to work harmoniously to build a foundation for all of BRIC’s branding collateral and messaging.
From the Client
“Everyone at Murmur is amazing. It was a lot of hard work managing and organizing this process, but so worth it. The team not only designed and built an amazing website that truly captures our voice and professionalism but also gave my marketing team the tools to manage the site easily. In all of my year's experience with various websites, I have never been able to edit and manage them successfully. So thank you and the Murmur team for your patience and training!”
Jennifer Gentry
Senior Associate, Marketing Director
Website
Website Goals
A clean, modern design creates an optimized user experience that reflects the BRIC’s quality brand. Our main goals for the site are as follows:
- Emphasize photography
- Showcase architectural style and process
- Use bold typography
- Apply photographic treatments
“Usability was at the forefront of our site design. We chose a clean modern outward-facing design for easy navigability as well as a built-in content management system (CMS) so BRIC can easily manage their own content without the need for any coding.”
Amy Hwang
Senior Developer
