Embark Exploration Co.

Channeling Embark’s spirit of adventure and reverence for nature we empowered their brand with a bold new logo and an awe-inspiring new website.

I now measure other companies against my experience with Murmur. The new website added a new layer of credibility, creating a digital space to accurately reflect real-world services. Murmur's intimate, collaborative approach ensured a quality end result, and their attention to detail has made them a gold standard against their competitors.

Donovan Pacholl, Owner of Embark Exploration Co.

percent increase in overall traffic
percent increase in search traffic
percent decreased bounce rate

Embark is an adventure travel company that offers once-in-a-lifetime adventures for those who want to explore the most remote corners of the planet.

Embark was a particularly fun project for us at Murmur. Not only did we get to work with a great company, we were able to utilize amazing photography and video from around the world. For the logo, the backpacker silhouette is reminiscent of vintage travel posters, helping to ignite a sense of wanderlust in the viewer. Hairline strokes in the typography give the sophisticated serif an almost stamp like quality. The website utilizes vintage travel elements, and gorgeous photos to help visitors imagine what their own adventure might look and feel like. On destination pages, we placed typography directly into the landscape to create a cinematic and inspiring experience.

Chris Bolton

Chris Bolton

Exec. Web Director

“We made sure that each of Embark's travel destinations was content rich and search engine optimized to attract people searching for specific travel adventures in Google.”

Tijani Stewart

Tijani Stewart

Senior Designer

“Gorgeous photography and compelling travel logs played a large part in how we organized information and told the stories of each region and enhanced the charm of each guided trip.”


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