As the nation's only vertically integrated organic cane sugar growers, Florida Crystals had a pretty sweet story to tell.
Owning “100% American-grown organic sugar” is a valuable selling proposition. We set out to highlight Florida Crystals’ unique differentiators with compelling branding, copy, and packaging design.
We brought focus to their sustainable practices (i.e. using owls as natural pest control and using all parts of the harvested sugarcane stalk) and emphasized their superior quality control measures (i.e. harvesting cane within 24 hours to avoid contaminants and their use of sugar mills over traditional refineries).