GladRags and XO Flo are Portland-based, woman-owned companies that focus on environmentally progressive solutions to menstruation.
GladRags was founded in 1993 and its first logo invoked the somewhat traditional “moon time” imagery. With the new logo, we wanted to help GladRags step away from tired iconography and amplify the glory of common menstruation instead.
XO Flo is a new, state-of-the-art silicone menstrual cup designed with comfort and ease in mind. The cup was launched in early 2017 under the GladRags family banner. Because it was a new design and logo (opposed to a refresh) we were able to go a little more “out there.” The unique, feminine boxes move away from traditional, more medical menstruation packaging of the past. What we developed has been called “an absolute period changer,” among other fabulous things.
Together, the XO Flo + GladRags combo is the ultimate progressive monthly package.