Good Foods needed standout packaging for their new plant based dips.

Good Foods creates healthy, decadent dips that celebrate the goodness of real ingredients. They focus on freshness through innovative packaging technology and forgo preservatives.

We designed packaging to speak to the plant focus of these delicious dips. Capturing each flavor in its own design, we highlighted key ingredients in a colorful foliage motif. Each flavor’s color scheme compliments the dip itself, visible through the clear container. The key areas of the design leave plenty of space for the flavor name to shine and for important “Plant Based” and “Clean” ingredients callouts.

Zipporah Vannata

Senior Designer

We loved working with Good Foods on this new product line: building out flavor profiles through botanical illustrations and creating rich color palettes customized to each flavor. We also got to snack on these dips for inspiration, which is most definitely the best Queso scenario.

 

Dip into your brand’s potential.
Get a Quote