Good Foods

Goal

Good Foods needed standout packaging for their plant based products.

Services

Packaging Design
Brand Strategy

Plant-based dips from Good Foods featuring Tzatziki, Queso, Creamy Cilantro, Buffalo, and Avocado Pesto, showcasing vibrant packaging with botanical illustrations and clear containers.

Good Foods’ newest product is a line of healthy, decadent dips that celebrates the goodness of real ingredients. They focus on freshness through innovative packaging technology and forgo preservatives.

We designed packaging to speak to the plant focus of these delicious dips. Capturing each flavor in its own design, we highlighted key ingredients in a colorful foliage motif. Each flavor’s color scheme compliments the dip itself, visible through the clear container. The key areas of the design leave plenty of space for the flavor name to shine and for important “Plant Based” and “Clean” ingredients callouts.

“We loved working with Good Foods on this new product line: building out flavor profiles through botanical illustrations and creating rich color palettes customized to each flavor. We also got to snack on these dips for inspiration, which is most definitely the best Queso scenario.”

Zipporah Vannata

Senior Designer

Plant-based Tzatziki dip packaging by Good Foods, featuring colorful botanical illustrations and a clear container showcasing the dip, emphasizing "Simple Ingredients" and "No Artificial Anything."

Plant-based creamy cilantro dip packaging featuring vibrant foliage design, clear container showcasing dip, and prominent flavor name with “No Artificial Anything” and “Dairy Free” labels.

Avocado pesto dip packaging by Good Foods featuring colorful botanical illustrations, "Plant Based" label, and clear container highlighting the dip's natural ingredients against a green background.

Plant-based Buffalo style dip packaging by Good Foods, featuring vibrant foliage design, clear container showcasing dip color, and key ingredient highlights.

Salad Dressing

After the plant based dips hit the shelves, it was time to revive the Good Foods salad dressing line. Good Foods loved their new aesthetic for the dips which incorporated new flavor color palettes and ingredient illustrations. For brand recognition we expanded that look and feel to their current salad dressing bottles.