Our designers took Jama’s new strategy and ran with it, creating a series of beautiful logos: three for the sub-brands and one overarching parent mark. The main logo creates an abstract shape from the Jama J, each point coming together to catalyze the final mark. Representing the way that Jama helps clients to bring together the many components of complex processes, the logo signifies the innovation and collaboration that lead to new discovery. The fingerprint inspired pattern symbolizes the human touch Jama brings to each project and the relationship they build with customers.
Each sub-brand logo features Jama’s signature orange and builds an abstract shape that represents the key features of each product. For Jama Connect, we focused on bringing collaborators together in order to create. Gaining insight from an overarching view is one of the main components of Jama Analyze, which we represented as the peak of a graph-like shape. The intertwining Jama Services logo mimics the braided workflow of smooth collaboration and trust.
Together, this family of logos creates a sense of warmth and innovation.