Skip to content
Get in Touch
Laughing Planet logo decal featuring a stylized planet design with the text "Delicious. Nutritious." and "Expeditious." reflecting the brand's identity and updated logo concept.
  1. ... / Work / Laughing Planet

Laughing Planet

Goal

Laughing Planet wanted to retain their existing logo concept but update it with more personality, movement, and a refined look.

Services

Logo Refresh
Brand Guidelines
Website Design

Laughing Planet logo variations featuring a planet graphic and text "Laughing Planet," "ESTD 2000," and tagline "Delicious. Nutritious. Expeditious." on a purple background, representing the brand's identity update.
Laughing Planet is a well-established health food restaurant with 16 locations in the U.S. – nine of which are in the Portland area. They serve healthful burritos, bowls, smoothies, and much more.

The Laughing Planet logo has come a long way since its original debut in 1995. The most recent refresh of the logo reflects the updated name (removing the word “cafe”) and is simplified to one color. The owner, Franz, wanted to breathe new life into the existing branding by pairing typefaces that better reflected the personality of the Laughing Planet brand.

Laughing Planet logo evolution showcasing designs from 1995, 2005, 2012, and 2019, highlighting branding updates and simplification.
Color palette showcasing brand colors for Laughing Planet, including vibrant greens, oranges, and purples, alongside Pantone specifications and color codes, reflecting the health food restaurant's branding.

Brand Book

We created a brand book for Laughing Planet that includes brand colors, dos and don’ts, font guidelines, and more. We also designed a fully responsive website for Laughing Planet with an easy-to-update WordPress backend. We have partnered with Laughing Planet since 2006 and continue to work with them on various print and digital projects.

Colorful assortment of Laughing Planet dishes including salads, tacos, and nachos, showcasing fresh ingredients and vibrant presentation, reflecting the brand's focus on healthy, delicious food.
Colorful smoothies in clear glasses on a green table, surrounded by lush greenery, representing Laughing Planet's vibrant offerings and brand identity.
Laughing Planet menu featuring the updated logo and vibrant design elements, emphasizing fresh, local, and nutritious offerings.
Colorful salad with shredded vegetables and toppings in a blue bowl, accompanied by tortilla chips and salsa on a wooden table, with a glass of smoothie against a light blue wall, representing Laughing Planet's vibrant menu.
Quesadilla served with guacamole and pico de gallo in a basket, highlighting Laughing Planet's vibrant food offerings.
Andrew Bolton, owner and executive creative director, smiling in a red and black plaid shirt, representing Sasquatch Brewing's Northwest-inspired brand identity.
“Laughing Planet’s green one-eyed planet is an icon in the Pacific Northwest. It was important that it remains recognizable and retain its quirky charm. Our goal was to continue to modernize the mark while simplifying it so it could easily be reproduced in one color.”

Andrew Bolton

Owner & Exec. Creative Director

Laughing Planet's website homepage featuring vibrant food dish on a turquoise plate, emphasizing global flavors and local ingredients, with brand logo and navigation elements visible.
Laughing Planet website design featuring location sections for Portland, Vancouver/Camas, and Eugene with vibrant background images and clear call-to-action buttons.

Looking for out of this world branding?

Looking for out of this world branding?

Get in Touch

Related Projects