A local Portland company, Lion Heart has been making consistently delicious kombucha for years. Their kombucha is high quality, low sugar, and awesomely healthy.
Lion Heart liked the way their former logo incorporated a heart to represent love and positivity and a lion for courage and strength. They also felt they had outgrown their visual identity and needed something that emphasized their unique qualities in an increasingly competitive kombucha market.
We decided to steer away from the representational imagery of their former logo and focus instead on more symbolic elements. We wanted the logo to reflect the fresh and lively qualities of the brand in a more mature context.
We developed a statuesque lion face surrounded by a botanical mane. The corners of the mane are tipped with leaf-like hearts. The lion’s face is secretive and wise, while the mane holds Lion Heart’s playful, more whimsical, qualities.