A local Portland company, Lion Heart has been making consistently delicious kombucha for years. Their kombucha is high quality, low sugar, and awesomely healthy.
Lion Heart liked the way their former logo incorporated a heart to represent love and positivity and a lion for courage and strength. We decided to steer away from the representational imagery of their former logo and focus instead on more symbolic elements. We wanted the logo to reflect the fresh and lively qualities of the brand in a more mature context. The lion’s face is secretive and wise, while the mane holds Lion Heart’s playful, more whimsical, qualities.
Using Lion Heart’s new brand identity as our guide, we developed new packaging for all 6 of their flavors. We spent hours in grocery aisles developing a color palette and style that would make Lion Heart stand out on the shelf. We also recommended a new tagline “Dry Kombucha” in order to call attention to their low sugar profile. And we called attention to Lion Heart’s Oregon locale.