The metal sign that was the inspiration for Loyal Legion’s name and logo design reads, “The Loyal Legion of Loggers and Lumbermen.” This was a union founded in 1917 as part of an effort to respond to the U.S. Military’s urgent need for spruce lumber as it became involved in WWI. We traced the sign and used that as a basis for the letter forms. We designed the crest to house the double “L”s of Loyal Legion. This crest now adorns pint glasses, menus, windows in gold leaf, staff t-shirts, and light fixtures.

With 99 Oregon beers on tap, Loyal Legion needed Murmur to design and build a website with a digital beer menu that not only filtered beers by style, brewery, region, and hop variety, but could also be updated on the fly as kegs blew and new ones were tapped. We developed a system where mounted tablet devices could be used to browse the 99 beer tap list in the beer hall.