We created a logo that captured the rustic feeling of Oregon in a classic design. The mark incorporates the shape of a tea leaf and an M in a badge shape. The modern color palette contrasts with the classic mark to create a sophisticated brand.
Minto Island is on the forefront of the budding U.S. tea industry and is Oregon’s first tea grower. A premium tea grown with great care in small batches, Minto has operated in the Willamette Valley since the 1980s.
In designing packaging for Minto, we wanted to create a container that had the high-end feeling of a stand up box but that had less environmental impact and was more cost effective. The double width folded box achieves the structure and weight of a more expensive box and supports Minto’s premium branding. The custom labels functionally seal the box while also providing color differentiation for each tea variety.
Minto is one of only a handful of tea growers in the United States, let alone Oregon. This is a truly small batch, seasonal product with a rarity that demands a high price point. One of our main goals for the packaging was that it support the premium nature of the product while also remaining true to its Oregon roots.