Otto’s has been a pillar of the Woodstock neighborhood since 1922 and has always been family owned and run. They have recently been featured in Diners, Drive-Ins and Dives and Gourmet Magazine.
Otto’s logo is a beloved part of the family business so they wanted a few small changes, not a complete overhaul. We kept the heart of the design while refreshing the logo by updating the typography and moving text inside the logo’s profile. We also created a sense of motion for the pig and added “Woodstock Since 1922” to the text to reference Otto’s neighborhood standing. The overall impression of this refreshed logo is one of joy: a marriage of the past and present.