Otto’s Sausage Kitchen

Otto’s Sausage Kitchen needed a logo refresh and website to illustrate their heritage while giving them room to grow.

Zipporah Vannata

Zipporah Vannata

Senior Designer

“Otto's logo refresh is a perfect example of how you can breathe new life into a brand without changing the logo concept. We introduced new illustrations, fonts, and color palettes while retaining the logo's historical elements.”

Otto's brochure larger background

Otto’s has been a pillar of the Woodstock neighborhood since 1922 and has always been family owned and run. They have recently been featured in Diners, Drive-Ins and Dives and Gourmet Magazine.

Otto’s logo is a beloved part of the family business so they wanted a few small changes, not a complete overhaul. We kept the heart of the design while refreshing the logo by updating the typography and moving text inside the logo’s profile. We also created a sense of motion for the pig and added “Woodstock Since 1922” to the text to reference Otto’s neighborhood standing. The overall impression of this refreshed logo is one of joy: a marriage of the past and present.

Otto’s refreshed logo and new website reflect their brand identity, encompassing both the past and the future.

Otto’s website showcases their unique space, products, and story. Using photography we took at their historic restaurant and store, we created a web space that felt like being at Otto’s itself. Each page features a specific object found at Otto’s: a scale, a rooster statue, a flying pig. These objects are surrounded by copy that describes Otto’s past and present.

Erin Shorthill

Digital Producer

I loved bringing the character of the store to the website through fun surprises with elements like flying pigs. We also focused on the importance of heritage to this fourth-generation family business through the aesthetic of the design and photography.

Ben Martinez-Bateman


Our workflow and expertise allowed us to build a simple, functional eCommerce implementation that gave a small family business the capability to manage a professional-looking storefront with minimal effort, and provide their fans across the United States with a chance to get some of that sweet, sweet sausage any time they want.

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