Paradise Helicopters Case Study: Branding & Website Design

Mobile website design for Paradise Helicopters showcasing a helicopter with palm trees, emphasizing Hawaii's culture and natural beauty, featuring navigation for adventure packages and flight details.

As Hawaii’s largest locally owned and operated helicopter company, Paradise offers a new perspective on the wonders of the islands.

Exploring Hawaii with Paradise Helicopters is like limo service in the air. Their Custom Adventures are the perfect mixture of breathtaking views, exclusive landing locations, gourmet foods, and unforgettable moments. Our job was to create a website experience that brought all of this to life online.

Aerial view of lush Hawaiian landscape with coastline, featuring text "Welcome to Paradise" and "Discover the Hidden Gems of Hawaii" for Paradise Helicopters website.

Hawaii Island helicopter tours promotional graphic featuring the text "Hawaii Island Helicopter Tours" and a map highlighting key airports, showcasing immersive aerial experiences of Hawaii's natural beauty.

Strategy

We worked closely with Paradise to tell their story, draw out their unique differentiators, and showcase their amazing video and photography. We retooled their site structure to increase SEO traffic and improve user experience.

Twin-engine Bell 430 helicopter on a grassy area surrounded by palm trees, showcasing luxury helicopter tours in Hawaii, with branding for Paradise Helicopters.

Paradise Helicopters mobile menu layout featuring navigation options for Adventure Packages, Helicopter Tours, About, Safety, and Contact, with a cart icon and "Customize Your Trip" button.

Kona Airport location map with flight details for Paradise Helicopters, highlighting tour duration and departure information.

From the Client

“The entire team at Paradise Helicopters is completely thrilled with our new website from our CEO to our ground crew! We were nervous about the huge undertaking of building a new website and Murmur could not have made the entire process any smoother for us. Their attention to detail, flexibility, creativity, and professionalism from start to finish is everything a new website requires - and it is evident in all aspects of our new website.”

Tiffany McHowell

Marketing Manager at Paradise Helicopters

Hawaii helicopter tour website interface showcasing island details, search and filter options, and user-friendly design elements for Paradise Helicopters.

“This was an amazingly fun project to work on. Surprisingly, the most challenging aspect of the project was vocabulary! Establishing shared vocabulary for the various kinds of helicopter tours in ways that would make sense to users put us to the test. But I’m really pleased with the solutions we landed on.”

Dani Ramsby

Lead UI/UX Designer

Alt text: Desktop view of Paradise Helicopters website section highlighting "The Paradise Difference" with emphasis on Aloha Spirit, Unrivaled Access, and Leaders in Aviation Safety, featuring elegant typography and floral illustrations.

Design

Our first objective was to streamline Paradise’s tours, custom adventures, charters, and experiences. Along with this, we had to help users identify important details like which island tours departed from and where on the island to catch their helicopter.

Once the user journeys were established and the site structure finalized, we revitalized their brand with beautiful imagery, detailed descriptions, and customized animations. We refreshed their color palette and typography and refined their calls-to-action and microcopy.

Helicopter pilot in cockpit with headset and sunglasses, showcasing aerial views of Hawaii's landscape, emphasizing Paradise Helicopters' trusted pilot services.

Development

In building out a large complex site for Paradise, page loading time was a major consideration.

We chose to use a modern static site generator to create a beautifully engaging website that would not only load the high res photos and videos quickly – for improved user experience – but also scan pages easily for boosted SEO capabilities.

We paired the generator with an easy-to-use CMS system giving the client powerful on-page editing capabilities.

Special consideration also went into integrating a high-caliber tour booking system, recognizing this feature was essential for a tour business. We ensured the interface was user-friendly and retained the same polished look and feel as the rest of the website.