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Portland Nursery mural featuring vibrant flowers and greenery, showcasing the brand name "PORTLAND NURSERY" and the tagline "we grow gardeners," reflecting the nursery's commitment to local gardening and community engagement.
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Portland Nursery

Goal

We helped a beloved Portland institution elevate their heritage and expertise for a contemporary audience, turning their nurseries into hubs for local gardeners.

Services

Brand Strategy
Visual Identity
Colateral & Swag
Signage

Portland Nursery building featuring a vibrant passion flower mural, with the text "Portland Nursery" and the tagline "we grow gardeners," surrounded by greenery.
Portland Nursery has been a fixture for local gardeners since they opened their doors in 1907.

As the previous owner’s daughters took over the business, they sought to pay homage to their family’s decades of work while reaching new consumers. The brand had an established presence as a caring neighbor and educator that needed a new visual identity system with flexibility for modern applications.

Vibrant yellow flowers in a sunny field with a "Happy Sunshine" graphic, symbolizing Portland Nursery's revitalized visual identity and connection to local gardening.
Portland Nursery logo featuring a stylized passion flower, representing the brand's heritage and expertise in plant care, with modern typography and a light background.
before

Logo & Visual Identity Design

Portland Nursery’s previous logo was a photograph of a passion flower, which limited its adaptability and functionality on digital platforms.

We illustrated the passion flower with upward momentum, using stylistic references of vintage botanical field guides to reinforce their legacy as plant experts. Our new brand identity also established typography guidelines and a refined color palette.

Portland Nursery branding materials featuring illustrated passion flowers, typography emphasizing knowledge and creativity, and a new visual identity system for modern applications.
Portland Nursery logo variations featuring a passion flower illustration, showcasing modern branding elements, typography, and color palette.
Portland Nursery branding on a cardboard box with potted plants, showcasing a modern visual identity in a garden setting.
Gift card design for Portland Nursery featuring vintage botanical illustrations of honeysuckle flowers and a modern logo with the tagline "we grow gardeners," set against a green background.
Gift card design for Portland Nursery featuring the word "BLOOM" in decorative green typography adorned with floral elements, set against a pastel background with botanical illustrations.
White daffodils with orange centers blooming in a garden, symbolizing Portland Nursery's focus on premium plant products and local gardening expertise.
Portland Nursery logo sign featuring a stylized passion flower, established 1907, on a modernized building facade, reflecting the brand's heritage and contemporary identity.

Brand Strategy

We built a compelling foundation for Portland Nursery’s next century of business, centering their focus on local communities, premium plant products, and lush, immersive city escapes.

Mural of passion flowers on the exterior of Portland Nursery, showcasing vibrant botanical illustrations and the brand name, enhancing the nursery's modern visual identity and connection to local gardening communities.

Wayfinding & Experiential Design

With their newly flexible and modernized branding, we brought this revitalized energy to their nurseries. Sophisticated signage and murals across the stores reinforce brand messaging and bring moments of surprise and delight to visitors.

Mural detail of a vibrant passion flower, featuring intricate petals and stamens, reflecting Portland Nursery's botanical heritage and modern branding.
Colorful paint jars arranged in a circular pattern on a textured surface, showcasing various shades relevant to Portland Nursery's branding and design elements.
Mural detail of a stylized passion flower with vibrant colors and botanical elements, reflecting Portland Nursery's new brand identity and heritage as plant experts.
Mural of passion flowers on the exterior wall of Portland Nursery, featuring vibrant botanical illustrations and lush greenery, enhancing the nursery's modern branding and connection to local gardening communities.
Plants for shade displayed in Portland Nursery, featuring vibrant flowers in pots, labeled sections for sun and shade plants, and a greenhouse in the background.
Signage for "Northwest Natives" at Portland Nursery, featuring new branding with PN logo, surrounded by greenery.
Illustration of various hanging succulent planters, featuring diverse plant arrangements, emphasizing Portland Nursery's focus on premium plant products and modern branding.

Brand Extensions

We made it effortless for Portland Nursery to connect with gardeners in their everyday lives. Our team built a system of templates to empower the PN team to easily maintain brand consistency across social media, website graphics, and sales efforts.

We also designed an apparel and accessories collection, making Portland Nursery a part of each green thumbs’ daily coffee or outfit of the day.

Spring-themed graphic for Portland Nursery featuring tulips, brand logo, and promotional text about planting season and discounts on bulbs and perennials.
Happy Sunshine mural on a black structure surrounded by greenery and flowers, alongside a white building featuring the same mural, emphasizing Portland Nursery's vibrant branding and community connection.
Social media graphics for Portland Nursery featuring "Winter Garden Prep," "Apple Festival" on September 25, 2024, and "Closed Today" for a snow day on January 21, with a blurred floral background.
Bicycle adorned with vibrant flowers and foliage, representing Portland Nursery's connection to local gardening and community.
Portland Nursery hang tag featuring floral illustration and brand name, emphasizing local gardening and community connection.
Tote bag featuring botanical illustrations and "Portland Nursery" branding, displayed in a nursery setting with wooden shelves and plant pots.
Apparel collection for Portland Nursery featuring four t-shirts with floral designs, including "No Rain, No Flowers" and botanical illustrations, reflecting the brand's connection to gardening and local communities.
Illustrative design featuring the phrase "No Rain, No Flowers" surrounded by intricate floral elements and rays of sunlight, representing Portland Nursery's brand message and connection to gardening.
Rose City logo featuring stylized text and floral elements, representing Portland Nursery's branding focused on local gardening and community engagement.
Illustration of a glass bell jar featuring intricate floral designs and a mountain landscape, labeled "Portland Nursery," symbolizing local gardening and nature connection.
Person wearing a white t-shirt with "Rose City" and floral design, representing Portland Nursery, against a cloudy sky background.
Illustration of three birds perched on a leafy branch, featuring vibrant colors and intricate details, representing the connection to nature emphasized by Portland Nursery's branding and community focus.
bloom-where-you're-planted
Yellow rubber boot filled with flowers and greenery, symbolizing gardening and Portland Nursery's connection to local communities and plant products.

Let's grow together!

Let's grow together!

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