Stackery’s branding unites a technical aesthetic with creative design. Drawing inspiration from the flexibility of serverless infrastructure, Stackery’s branding creates a visual sense of expansion by evoking complex technologies through color and shape.

This begins with the logo, which is a dimensional S that comes together to create the shape of an expanding box illustrating the concept of expandable serverless technology. When looking at the mark, the top of the S and the bottom of the S are the same pieces flipped to evoke the symmetry and balance of serverless. The logo is appealing to developers and has a hint of corporate appeal.

The Stackery website expands this concept into full pages of shapes that build into structures. The atmospheric nature of the site differentiates it from other tech companies while also visually embodying the concepts behind serverless technology. We worked with Stackery and our own developers to hone the site’s marketing copy in order to reward technical expertise while also appealing to non-experts.