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Take Two Foods plant-based barley milk bottles featuring Original, Vanilla, and Chef's Blend varieties, emphasizing dairy-free and sustainable branding.
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Take Two Foods

Goal

Take Two needed a brand worthy of their revolutionary and sustainable new products.

Services

Identity
Naming
Photography
Website

Take Two plant-based barley milk lineup featuring Original, Vanilla, Chocolate, and Chef's Blend flavors, emphasizing dairy-free and sustainable nutrition.
A sustainable brand on a quest to make an impact, Take Two is taking on big milk and proving that plant-based is even more delicious.

Made with rejuvenated barley, a byproduct repurposed from the brewing industry, Take Two is a plant-based milk that’s packed with taste and nutrition. Take Two needed to create a brand identity that embodied revolutionary sustainability and could compete in both plant-based and cow’s milk categories.

Take Two Foods logo featuring stylized text with leafy elements, reflecting sustainable plant-based branding.

Branding & Naming

We started with a name. It needed to be catchy and fun, while expressing the brand’s message of embracing second chances. After a series of workshops, we stumbled on the perfect fit. Take Two embodies the ideas of invention, new approaches, and the opportunity to try again. The logo updates a classic milk aesthetic with texture, dimension, and leafy forms that nod to its innovative plant origins.

Angela Larisch, Strategy Director at Murmur Creative, smiling in a black blazer and gray shirt, representing the agency's collaboration with Groundwork Coffee on website design and SEO strategy.
“The Take Two team was full of inspiration and energy, making our naming workshops rich in generative ideas. When we hit on Take Two, we all knew it was the perfect embodiment of this brand’s joyful spirit and game-changing mission.”

Angela Larisch

Strategy Director

Child and adult playing Jenga with Take Two barley milk bottle on table, cookies and milk glass nearby, cozy living room setting.
Two boys smiling and holding bottles of Take Two Barley Milk, showcasing the brand's colorful packaging against a textured stone wall.

Packaging

Inspired by glass milk bottles, Take Two’s packaging captures a sense of nostalgia while using saturated color to stand out in a landscape of cream. Each milk variety has its own unique hue to help guide and inspire  consumers.

Take Two plant-based milk lineup featuring original, vanilla, chocolate, and chef's blend varieties, showcasing vibrant packaging colors and modern branding elements inspired by classic milk bottles.
Senior Art Director Renee Dimalla posing in a colorful vest, showcasing her role in Canvas's branding project focused on health and sustainability.
“We were heavily inspired by scripts on classic glass milk bottles for the Take Two wordmark to capture the idea that Take Two is more than a milk replacement. Adding dimension and texture added a modern filter.”

Renee Dimalla

Senior Art Director

Take Two vanilla barley milk packaging featuring a modern design, highlighting plant-based ingredients, nutritional benefits, and the brand's sustainable mission.
Take Two Original Barley Milk packaging featuring a green and cream color scheme, highlighting "Dairy Free," "Plant-Based," and "Creamy & Delicious" labels, with detailed nutritional information and usage suggestions on the sides, embodying the brand's sustainable mission.
Chocolate Take Two Barley Milk packaging, featuring a nostalgic design inspired by glass milk bottles, highlighting its plant-based ingredients and sustainability message with text elements such as "Taste the Revolution" and "Rejuvenated Barley."
Take Two Chef's Blend Barley Milk packaging featuring a modern design with a nostalgic touch, emphasizing plant-based ingredients and sustainability, highlighted by vibrant colors and clear messaging.
Smiling individual wearing a Take Two cap and t-shirt, representing the brand's joyful spirit and commitment to plant-based milk innovation.

From the Client

“Our brand identity was more than just a design. It captured the essence of our company, our mission, and our desire to delight customers. There is great design, excellent design, and then there is true genius design (authentic, original, unique, timeless) — Murmur delivers the latter. They’re a tried and true partner that has helped us time and time again achieve our company’s dream and objectives.”

Jerek Theo Lovey

Take Two Co-founder & CEO

Woman blending a smoothie with fresh ingredients in a kitchen, featuring a Take Two Barley Milk bottle prominently displayed on the counter, representing the brand's focus on plant-based milk alternatives.
Take Two plant-based milk bottle on website with bold "MILK" text, modern design, and sustainable branding elements.

Website

Take Two’s website needed to feature the product as the mission of this company and tell the story of a best-in-class plant-based milk taking on a flawed system. The first thing users see as they land on the site is a bottle of Take Two on a wave of milk with the word “Milk” outlined in the background. This bold imagery positions Take Two as the milk of the future. Throughout the site, copy and imagery combine to energize a revolutionary spirit and invite consumers to be a part of an inspiring movement in plant-based milk.

Family walking on a beach with a child, smiling women with curly hair, and text emphasizing the Take Two revolution and a future of plant-rich diets.
Take Two Barley Milk bottle with "Dairy Free" label and "Vanilla" text, set against a dark green background featuring a leaf pattern, highlighting the brand's sustainable plant-based milk mission.
Mobile website layout for Take Two Foods featuring plant-based barley milk, showcasing product images, nutritional information, and brand mission emphasizing sustainability and second chances.
Kaitlyn Becchina, Senior Brand Producer at Murmur Creative, smiling in a plaid blazer, representing collaboration in branding for Take Two Foods' plant-based milk.
“Working with the Take Two team was such an amazing experience! It was great to be able to watch their brand be built from the ground up, and that Murmur was able to create a fun and playful brand for such a unique product. We truly functioned as a collaborative team and had a ton of fun in the process.”

Private: Kaitlyn Becchina

Senior Brand Producer

Smiling individual holding Take Two Barley Milk bottle against a wooden backdrop, showcasing the brand's sustainable plant-based milk identity.
Smiling woman holding Take Two Barley Milk bottle against a brick wall, promoting sustainable plant-based milk branding.
Take Two plant-based milk packaging featuring "The New Milk" and "Chef's Blend" labels, showcasing barley milk with a modern design, emphasizing versatility and sustainability.
Take Two plant-based milk branding featuring various bottle flavors, bold "BARLEY-MILK" text, and nutritional information on a green background, emphasizing sustainability and innovative dairy alternatives.
Take Two Foods Instagram layouts featuring plant-based milk branding, slogans like "Believe in Second Chances" and "Better Than Dairy," and product comparisons, emphasizing sustainability and innovation in the dairy alternative market.

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