Ultima Replenisher

Ultima is all about effective hydration. As one of the first big nationwide electrolyte brands their sole mission is helping people live their ultimate lives by replenishing and rejuvenating their bodies. They’ve spent years perfecting their full-spectrum hydration formulas, delivering them in convenient powder form and in an array of appealing flavors. They use high-quality stevia to sweeten, keeping their product free of sugar, calories, and carbs.

Ultima wanted to preserve the impact and equity of their logo while upgrading the design. We kept the box around the first two letters of “Ultima” feeling the reference to the periodic table remained relevant with their scientific approach to wellness. We rounded out the corners of the square and removed the dotted eye droplet for a more elevated look and feel.

Our custom fruit illustrations were done in a realistic but ownable textural style. They serve as an additional pop of color and help convey each flavor at a glance. The dotted patterns add a similar stylistic flair, acting as either drop shadows to the fruit or additional imagery. Wave patterns across the bottom of each packaging style reference the liquid hydration.

Our biggest challenge was creating a packaging system that worked across multiple formats, from pouches to canisters to single serving packets. The final designs ensured a successful transition across packaging types.