Alpine Aire

Goal

AlpineAire has been fueling backcountry adventures since 1979. We helped their packaging catch up to the experience, with more life, more personality, and food that actually looks like something you'd want to eat after a long day on the trail.

Services

Visual Identity
Packaging Design
Photography

AlpineAire makes freeze-dried meals for people who take their food seriously, even miles from the nearest trailhead. Part of the Katadyn Group's outdoor portfolio, the brand has been a fixture in the category since 1979. As the freeze-dried aisle got more crowded, Katadyn came to us for a refresh that would bring more personality to the packaging, better connect with the outdoor crowd, and help AlpineAire hold its own on shelf.

before

Packaging Design

We swapped the illustrated landscape for real food photography, giving each meal the appetite appeal it deserves and letting shoppers see exactly what they’re about to eat. To make that possible, we built a full food library covering all 50 SKUs, shot over three days with a food stylist. Each rehydrated meal was plated and photographed on white at a three-quarter angle that brings the food forward and gives it real presence on pack.

From there, we brought fresh energy to the rest of the system: a stacked logo with more room to breathe, a cleaner nutrition dashboard, and a color-coded band across the top that makes it easy to spot a favorite or find something new. We designed a flexible SKU system to work across six meal categories, from vegetarian and breakfast to beef, pork, poultry, and dessert, keeping the family cohesive on shelf while letting each meal have its own moment.