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Western Rivers
Goal
Western Rivers Conservancy sought a new website to inspire visitors to invest and engage in the great rivers of the Western United Sates.
Services
Website Strategy
Website Design
Website Development
Iconography
With over 117,000 acres of land and 200 rivers conserved, Western Rivers is protecting the water and land around the waterways so that future generations can enjoy it.
Their mission is to conserve habitats for fish and wildlife, protect key sources of cold water, and provide public access for all to enjoy. Western Rivers’ motto sums it up perfectly, Sometimes to save a river, you have to buy it.
Murmur worked with Western Rivers to rethink their web and content strategy, call attention to their many programs and initiatives, and ultimately build a new website that showcases the breathtaking beauty of the rivers and habitats they work so hard to preserve.
Website Design
For the website, we endeavored to capture a field guide design aesthetic. Western River’s website spanned thousands of pages and the challenge was preserving and organizing this content in an intuitive and thoughtful way that allowed users to easily find what they need and discover new things along the way.
“Our main objective with this project was to go beyond just generating donations. We needed to convert visitors to believers in the Western Rivers’ mission, promoting a long-standing partnership. We took advantage of Western Rivers’ beautiful photography to immerse visitors into the natural landscapes they cherish to communicate the value of what their partnership is protecting.”
Dani Ramsby
Lead UI/UX Designer
From the Client
“We looked into numerous agencies before we finally landed on Murmur—and we’ve been thrilled with that decision ever since. They’ve been able to bring our work to life in new and exciting ways. Working with Murmur has been a hugely positive experience.”
Danny Palmerlee
Communications Director, Western Rivers
Western Rivers already had a deep library of captivating images. We put their photos center stage and used them to create a story-driven experience. Beyond acquiring more donations, Western Rivers sought to foster long-term partnerships by showing the value of the work they are doing with immersive case studies.
“As a flyfisher, with a deep love of rivers (my youngest is named River,) I was beyond excited when we landed this project. We are always proud when we can elevate website engagement and improve the online donor experience for nonprofits. Western Rivers Conservancy is doing great work, which will benefit generations to come. We value their partnership and are confident our efforts will help them increase donations, so they can save more rivers by buying them.”
Mary Breslin
Exec. Director of Client Services
