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Zenner's Sausage billboard featuring a vibrant design with the brand name, established date, and a Jalapeño Cheddar sausage package, showcasing handcrafted sausages made from the finest ingredients.
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Zenner's Sausages

Goal

Established in 1927, Zenner’s Sausages wanted a logo and packaging that felt contemporary without losing any of their historical brand equity.

Services

Visual Identity
Packaging Design
Collateral Design

Zenner's Sausage packaging featuring Jalapeno Cheddar and Chicken Sausage varieties, showcasing modern design elements and heritage branding from Zenner's Sausage Company, established in 1927.

History

In 1927, an eighteen-year old George Zenner Sr. opened Zenner’s Market on Northeast Glisan at 53rd in Portland, Oregon. With his father on board and decades of smoked meat and sausage making experience behind them, Zenner’s Market began establishing a tradition of quality that their seasoned staff maintain and build upon to this day.

Historic photo of Zenner's Market featuring three butchers in white aprons outside the store and a meat display inside, representing the legacy and tradition of Zenner's Sausages since 1927.
We developed a new logo, brandbook, packaging, and collateral for Zenner’s Sausage Company.

Working within existing constraints, our goal for Zenner’s was to up the value factor while maintaining an all- American ballpark feel. Their new branding is both classic and modern at the same time.

Zenner's Sausage Company logo featuring a red "Z" monogram, "Zenner's" in bold lettering, and "Oregon Crafted" with "Since 1927" and "Sausage Company" below, reflecting the brand's heritage and modern design.
before
Zenner's Sausage logo featuring the text "Zenner's" and "Sausage" with a vintage style, surrounded by grilled sausages over a campfire, emphasizing Oregon craftsmanship and tradition since 1927.
Zenner's Sausage Co. packaging featuring Smoked Stout Kielbasa, all-natural ingredients, vibrant orange background, showcasing brand identity and product appeal.

Packaging Design

Adhesive labels take on a sophisticated matte finish with the Zenner’s heritage “Z” monogram as a focal point, while paper wraps are structurally engineered to house multiple sizes and shapes.

We also designed their sausage cart which resides at the Moda Center Stadium in Portland.

Zenner's Sausage Company branding, featuring a food truck with the logo and hot dog graphic, a cap displaying "Zenner's Sausage Co.", and a concession stand, all designed to reflect an all-American ballpark feel.
Zenner's Sausage Co. mural featuring a cow graphic, brand logo, and "Grassfed Beef Franks" text, showcasing modernized packaging design while maintaining an all-American ballpark aesthetic.
Zenner's sausage cart featuring a hand holding a sausage with branding text stating "Time-honored, handcrafted sausages made from the finest ingredients," showcasing modern design elements and classic heritage in an all-American ballpark setting.
Zenner's branding showcase featuring a vibrant collage of packaging designs, including the bold "FOR 98 YEARS" statement, community-focused messaging, and images of gourmet sausages served in a modern presentation, reflecting Zenner's commitment to quality and local ingredients.
Zenner's Sausage packaging featuring Smoked Stout Kielbasa, Chicken Sausage, and Grassfed Beef Franks, showcasing a modern design with the Zenner's logo and heritage elements, against a dark background.
Zenner's Sausage Company sign featuring the heritage "Z" monogram, modern branding, and "Oregon Crafted" text, displayed on a brick building near the Moda Center Stadium in Portland.

We relish good design!

We relish good design!

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