Zenner's Sausages
Goal
Established in 1927, Zenner’s Sausages wanted a logo and packaging that felt contemporary without losing any of their historical brand equity.
Services
Visual Identity
Packaging Design
Collateral Design
History
In 1927, an eighteen-year old George Zenner Sr. opened Zenner’s Market on Northeast Glisan at 53rd in Portland, Oregon. With his father on board and decades of smoked meat and sausage making experience behind them, Zenner’s Market began establishing a tradition of quality that their seasoned staff maintain and build upon to this day.
Working within existing constraints, our goal for Zenner’s was to up the value factor while maintaining an all-American ballpark feel. Adhesive labels take on a sophisticated matte finish with the Zenner’s heritage “Z” monogram as a focal point, while paper wraps are structurally engineered to house multiple sizes and shapes.
Their new branding is both classic and modern at the same time. We also designed their sausage cart which resides at the Moda Center Stadium in Portland.
Packaging Design
Working within existing constraints, our goal for Zenner’s was to up the value factor while maintaining an all-American ballpark feel. Adhesive labels take on a sophisticated matte finish with the Zenner’s heritage “Z” monogram as a focal point, while paper wraps are structurally engineered to house multiple sizes and shapes.
