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Barbecue platter featuring sliced brisket with sauce, coleslaw, potato salad, collard greens, and macaroni and cheese, representing Russell St. BBQ's offerings in Portland, Oregon.
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Russell St. BBQ

Goal

Russell St. BBQ’s previous logo featured a very cartoon like illustration of a pig’s face. We wanted to refine the identity but retain the playfulness of the original mark.

Services

Visual Identity
Website Design
Photography

Logo design for Russell St. BBQ featuring a pig with an empty saddle, hand-lettered typography, and a western aesthetic, emphasizing the restaurant's playful identity and southern kitchen theme.

Russell St. BBQ is a popular Portland restaurant that prides itself on delicious barbecue made with the freshest ingredients and naturally-raised meats.

Initially, Russell Street asked for their mark to depict a cowgirl riding a pig. We liked the idea, but felt we could simplify the concept. We decided to depict the pig with an empty saddle and position the animal as if it had just bucked a rider.

We created hand-lettered  typography with a western feel. We carried over the stars from their original logo.

Dessert featuring a creamy custard in a jar topped with whipped cream and caramelized bananas, alongside a slice of chocolate cake and whipped cream on a yellow plate, set on a wooden table.

Custom designed menus and clipboards.

The clipboards were handmade from locally-sourced bamboo, and then stained to look like walnut for a more classic look (bamboo was used because it is stronger, more durable and more sustainable than wood).

Russell St. BBQ menu showcasing starters, sandwiches, entrees, sides, drinks, and happy hour specials, designed with custom typography and wooden clipboards for a rustic, southern kitchen aesthetic.
Interior of Russell St. BBQ restaurant in Portland, featuring wooden tables, barrel seating, and a bar area with a variety of beverages, emphasizing a rustic and welcoming atmosphere.
Assorted barbecue sauces in metal cups arranged on a wooden surface, showcasing a variety of rich colors and textures, emphasizing Russell St. BBQ's commitment to flavorful ingredients.
Barbecue ribs with a glossy glaze, served alongside collard greens, cornbread, and coleslaw in a rustic setting, highlighting Russell St. BBQ's culinary offerings.
We built Russell St. BBQ a brand-new responsive WordPress website. We did both interior shots and food photography for the website.
Russell St. BBQ logo and interior view of the restaurant featuring communal seating and a vibrant mural, showcasing the brand's southern counter location in Portland, Oregon.
Diane Santucci, owner and chef of Russell St. BBQ, smiling in a casual setting, wearing a branded t-shirt, with a warm, inviting atmosphere showcasing the restaurant's interior design.
Menu design for Russell St. BBQ featuring hand-lettered typography, showcasing barbecue offerings with a rustic aesthetic and bamboo clipboard background.

Want to add some flavor to your brand?

Want to add some flavor to your brand?

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