Goal
Urban Development Partners needed a name and brand identity for a new apartment building that would appeal to millennials and makers.
Services
Brand Strategy
Naming
Visual Identity
Brand Guidelines
Brand Strategy
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Naming
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Logo Design
The Jute logo logotype celebrates analog artistic making and the building’s material construction with letterforms that reference jute threads and exposed plywood edges. Its strong presence balances hard lines and soft curves, and its bold weight lends a feeling of strength and friendliness. It represents the spectrum of makers and residents living and working in our building.
