eCommerce
Seamless & Streamlined eCommerce Websites
Empower your business with eCommerce designed to delight and convert.
Our deep knowledge of consumers and purchase journeys, plus loads of
creativity, guide each step of our design process.
Our web team meticulously sculpts the design, messaging, and usability so that your visitors trust the company they are doing business with. We’re experts at easing the path to purchase and building customer loyalty. Whatever your eCommerce needs may be, our specialized experience means we can execute your next big idea.
Adventure Wagon
Adventure Wagon is a one-stop-shop for converting your van to be adventure ready. They’d found that customers were often confused by the various ways Adventure Wagon can help with modular vehicle conversion.
To guide users on their van conversion journey, we created a custom configurator that renders 3D graphics for a digital remodel experience. Our goal was to gently walk users through the process of customizing their van in an intuitive way. We also helped empower users on their configuration journey by making it easy to locate installers and building a robust tutorial library for the DIYers in their customer base.
From the Client
“The mission for the site was to provide the best user experience in the van conversion industry. Murmur delivered a beautiful site with a visual configurator that allows potential customers to completely customize their build. The site increased engagement by lowering bounce rates and increasing session duration. It also solidified Adventure Wagon’s position as a leader in our industry. Mission accomplished.”
Kurt Schreiner
Marketing Director at Adventure Wagon
Zupan's Markets
Zupan’s Markets is a specialty grocery chain focusing on unique foods of exceptional quality. The most common reaction you hear entering a Zupan’s is “wow!” It’s unlike any other grocery store. We sought to bring that experience of discovery and delight online with stunning food photography.
Our team optimized wayfinding across the site by establishing naming conventions and improving the content structure to promote exploration. No two Zupan’s locations are the exact same, with different hours of operation, products in stock, and delivery capabilities, so we took an inventive approach when creating a robust backend to provide flexibility across their distinct locations.
Scratch & Peck Feeds
Our team partnered with Scratch & Peck on improving their eCommerce set up. They already had a robust system with tens of thousands of customer accounts where they offered wholesale services and subscription options, but the user experience and back-end management was overcomplicated.
We worked closely with S&P to rethink core systems and integrations across the site before seamlessly transitioning their active users to the new site. Another key improvement was adding educational touchpoints to build consumer confidence around which products would suit their needs. By doing so, we improved conversion, resulting in a significant increase in the variety of products sold and total purchase value.
Our eCommerce Process
With nearly two decades of experience building websites for local and national brands, our web team is familiar with the endless complexities of eCommerce projects. We’ve handled intricate multi-store inventory systems, shipping software, product variables, wholesale ordering, subscription capabilities, and more. Depending on your brand’s unique needs, our specialized team can:
- Improve your SEO
- Increase organic search traffic
- Target the audiences you want to reach
- Empower consumer education
- Optimize user journeys for an effortless path to purchase
- Strategically cross-promote products
- Take advantage of upsell opportunities