Zupan's Markets

When you walk into a Zupan’s for the first time, your senses are ignited by beauty and abundance. We endeavored to bring that same experience online.

Zupan's Markets responsive website - grocery store website design

Zupan's Markets sought a new eCommerce website that evoked their unique instore shopping experience while making ordering online a snap.

Zupan’s Markets has been operating in Portland for over 65 years. It’s a family-owned specialty market focusing on the best fresh, quality ingredients.

We knew that bringing the Zupan’s experience online was exactly the kind of challenge we thrive on at Murmur. It required ingenuity, beautiful design, technical know-how, and a passion for food.

The centerpiece of the website is a background video on the front page. It’s designed to appear like a photo slideshow–that suddenly come to life as a dish appears at the table or a hand comes onscreen to steal an olive.

Project Goals

  • Create an immersive website experience that reflects the same awe-inspiring experience that walking into a Zupan’s store evokes
  • Build a robust eCommerce system that allows for shipping, delivery, in-store pickup, holiday ordering, and more.
  • Build a custom intranet that allows employees to take courses, earn points, redeem points for PTO, and keep abreast of news, birthdays, anniversaries, happenings, and more.
  • Build out search optimized department pages that highlight the quality and care that goes into the procurement of their foods
  • Create an intuitive backend that allows Zupan’s employees to easily accomplish website tasks
zupans markets mobile home page

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