Zupan's Markets

When you walk into a Zupan’s for the first time, your senses are ignited by beauty and abundance. We endeavored to bring that same experience online.

Zupan's Markets responsive website - grocery store website design

Zupan’s Markets has been operating in Portland for over 65 years. It's a family-owned specialty market focusing on the best fresh, quality ingredients.

We knew that bringing the Zupan’s experience online was exactly the kind of challenge we thrive on at Murmur. It required ingenuity, beautiful design, technical know-how, and a passion for food.

The centerpiece of the website is a background video on the front page. It’s designed to appear like a photo slideshow–until it suddenly comes to life as a dish appears at the table or a hand comes onscreen to steal an olive.

We did all the photography for the website and made sure to showcase the care with which Zupan’s present their food in store.

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Project Goals

  • Create an immersive website that reflects the same awe-inspiring experience that walking into a Zupan’s store evokes.
  • Build a robust eCommerce system that allows for shipping, delivery, in-store pickup, holiday ordering, and more.
  • Build a custom intranet that allows employees to take courses, earn points, redeem points for PTO, and keep abreast of news, birthdays, anniversaries, happenings, and more.
  • Build out search optimized department pages that highlight the care that goes into the procurement of their foods.
  • Create an intuitive backend that allows Zupan’s employees to easily accomplish website tasks.
Tristan MacInnis

Tristan MacInnis

Technical Director

Different lead times, blackout times, hours of operations, product and cart restrictions, coupled with unique sets of shipping/delivery/pickup options per location created a web of needs that required a thoughtful and inventive approach.

Tijani Stewart

Tijani Stewart

Senior Designer

We created an experience that allows the user to easily identify their local store and the attributes that make it special, while also establishing the brand values and aesthetic which is shared across all locations.

zupans markets mobile home page
Zupan's markets whats fresh page

Logo Refresh

Our Zupan’s website redesign led to a new branding project for the beloved store. We elevated the Zupan’s Markets word mark and created a flexible family of logos to add some extra flavor to their branded pieces.

Dana Leung

Dana Leung


Zupan's wanted a refreshed look for their floral department that would compliment their new branding. We added a touch of flora for a subtle but elegant flourish to their “Z” monogram.

Zupan’s Floral Department Logo

The Zupan’s Floral Department had developed community wide recognition for its high quality arrangements and exotic finds. We created a separate identity that supported the parent brand, while giving Zupan’s Floral its own recognizable attributes.

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