Adventure Wagon

Adventure Wagon wanted a best-in-class website to showcase their van conversion services.

Adventure wagon website design device mockups

Adventure Wagon is a one-stop shop for converting your van to be adventure ready.

Innovators in forging adaptable van systems built for real life, Adventure Wagon needed a website that could do the heavy lifting in producing a great user experience. Our job was to create an intuitive and interactive design to guide users through their van customization journey.

Brand Strategy

Adventure Wagon found that customers were often confused by the various ways they can help with adventure vehicle conversion. We designed the site to meet each user according to their goals and needs.

Adventure Wagon Before/after

Logo Evolution

There was a lot of value in the existing combination of monogram and mountain symbology, so our goal for the logo was to refresh this mark and bring out the utility of the mountain A-frame motif. Inspired by Adventure Wagon’s “van life for real life” approach, we framed the mountain icon in a comfortable home inside a geometric hex shape, emphasizing the pragmatic and adaptable nature of the modular conversion systems. The old typographic mark lacked character, so we created a custom wordmark of rounded edges contrasted with sharp angles to create a sleek, dynamic form that would function well on its own.

Dana Leung

Dana Leung


“We explored different ways to make the mark more functional as a badge, and the hex shape was the most successful at communicating the utilitarian and adaptable image of their brand. We then refined the original logotype to become more aerodynamic and fast, communicating adventure and a yearning for travel.”

Adventure Wagon van in the wild
Van configurator adventure wagon mockup

Website Design

In order to guide users on their Adventure Wagon journey, we created a custom wizard that renders 3D graphics for a visual experience. We wanted to gently walk users through the process of customizing their van in an intuitive and accessible way. The wizard features options and pricing that update automatically as users make their selections. Additionally for DIYers, we built a robust tutorial library for Adventure Wagon’s Youtube videos along with written descriptions.

Dani Ramsby

Dani Ramsby

UI/UX Designer

“Adventure Wagon was a fun challenge because it was a robust site with many complex components. We had the pleasure of working with a few other creative professionals to bring it together. The team at BOOM Sizzle helped us with b-roll videos and instructional videos, and Sam Costa provided their expertise for the 3D renderings for the configurator tool. It required a lot of coordination, but it was super cool to have the opportunity to collaborate with other creatives and see how they work. We ended up with seamless integration of all of our components. We were able to deliver not only a high-quality web experience but high-quality video and 3D rendering experience as well.”

The mission for the site was to provide the best user experience in the van conversion industry. Murmur delivered a beautiful site with a visual configurator that allows potential customers to completely customize their build. The site increased engagement by lowering bounce rates and increasing session duration. It also solidified Adventure Wagon’s position as a leader in our industry. Mission accomplished.

Kurt Schreiner

Marketing Director at Adventure Wagon

Mobile mockup of the vans we work on module on the homepage of Adventure Wagon
Mobile mockup of the Customize This Van kicker on the Adventure Wagon website
Mobile mockup of a blog post on the Adventure Wagon website titled a month of modularity
Adventure Wagon package mockup

Website Development

Adventure Wagon wanted to continue to use Shopify for their eCommerce sales. While Shopify is an amazing eCommerce system, it’s not built to manage customization wizards like the one we were planning. Luckily, we are no strangers to coming up with innovative solutions. Ultimately, we were able to create the Wizard and integrate it in a way that was seamless for the user.


Ready to start your new website adventure? 
Get A Quote


Two people camping outside