Logo Design
Guarantee Memorability
A well-made logo is the anchor of your brand, prompting consumers to remember feelings, memories, and experiences associated with your products or services.
Channeling the “Keep Portland Weird” attitude, our designers push boundaries and explore the outer bounds of creativity when they create each new logo. Every project is strengthened by our collaborative approach, gathering in our office to brainstorm and bounce ideas off each other.
Logo Creation
Mule Extracts
Mule Extracts, an Oregon craft cannabis company, needed a logo that reflected the unusually high quality of their products for their price point. Their name points to the brand’s everyperson quality, but their products themselves evoke a playful sense of luxury.
We crafted the logo and tagline in tandem to capture those three key characteristics, adding whimsical wings to the classic mule silhouette to match their new “Take the High Road” slogan. The winged mule was displayed in a metallic gold, so the luxurious quality of the product experience is front and center.
From the Client
“Since we started putting the new assets out in the market, we have had five consecutive months of the highest monthly sales in the history of Mule Extracts. Honestly, all of this positive momentum would not have been possible if not for all the great work that Murmur and Mule Extracts built together.”
Tony Gaiotti
Head of Brand, Creative, and Marketing at Mule Extracts
Logo Revolution
SigmaDesign
SigmaDesign is a highly accomplished product design and engineering firm, with the ability to design, engineer, build, and test just about any product or system in-house. Their highly technical services provided a lot of room for concept exploration, including “if SigmaDesign was an animal, what would they be?”
Our designers landed on the hummingbird. A representation of nature’s perfect design, it naturally connected with Sigma’s mission while also symbolizing their quick, precise way of working. To bring it all together, we brought the Greek symbol for Sigma (“Σ”) into the wings of the hummingbird and the letter “D” into the body.
Logo Evolution
Ultima Replenisher
Many brands want to refresh their look and transition seamlessly from old to new branding, and we accomplished just that for Ultima. They needed to preserve their existing brand equity, so we modernized and refined their current logo rather than starting anew. We brought rich, delicious colors to the design, eliciting the fruit each flavor comes from and helping Ultima stand out amongst the pharmaceutical aesthetic common throughout the electrolyte market.
Our Logo Design Process
