Mule is a craft cannabis company dedicated to created the best quality concentrates for an affordable price. They needed a logo, packaging, and a tagline for their new product.
We began our process with workshops designed to help us understand what set this product apart from similar concentrates. We soon discovered that Mule’s concentrates were of an unusually high quality for their price point. The name, Mule, pointed to the brand’s everyperson quality, their dedication to keeping their product accessible and unassuming. In creating their branding, we wanted to indicate the high quality of the product, evoking a playful sense of luxury.
